Online advertising market provides broad opportunities for the companies running online business; nevertheless the interests of the consumers are not centralized. The paper is concentrated on analytical study of Internet business and its main aspects.
Global internet companies point out the disadvantages of advertising campaign carried out through online recourses. It should be stressed that internet advertisements are usually aimed at particular consumers; thus, the online advertising campaign can not be considered effective in all the cases. Besides companies usually face certain difficulties in the process of marketing plan development; it is connected with sophisticated aspect of consumers’ demand investigation.
The development of internet technologies allows finding some ways of advertising which can meet the requirements both of sellers and buyers. The effectiveness of advertising campaigns lies in professional research of consumers’ demand and interests. Internet sites are to be developed in accordance with marketing rules. Such great companies as Yandex and Google are aimed at providing some free content and perfect privacy policy earning users’ trust and business efficiency. The principle policy of such companies concerns clients’ information safeguard and providing broad opportunities for business partners such as free content and effective digital advertising.
The sphere of e-commerce is considered to be centralized even in third countries. The models of e-business are merely concentrated on strategic and conceptual thrusts, marketing approaches and e-business management. The basic strategies lie in development of innovative strategies of product promotions through the internet basic models.
The purpose of the paper is to highlight the principle of e-commerce approaches and functioning aspects of business management. Highlighting the basic marketing strategies of advertising sphere gives an opportunity to discipline and organize the most effective business approaches. In order to enhance and ensure customer retention it is necessary to work out effective marketing models offering challenges of clientele bases. The basic element is to establish relationship between behavioral marketing and customer retention. Providing competitiveness in advertising strategies influence business effectiveness, sales growth and profit improvements.
Internet campaigns are to establish professional link between the consumers’ perception of the goods and service presentation. Marketing strategies are used for the purpose of consumers’ intention identification and their involvement into e-commerce activities.