Product and benefits
- The product produced is Eden drink.
- It is flavored water combined with slices of fruits to increase the vitamin content.
- It has minimum quantities of sodium, which is considered suitable for health.
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Marketing mix: product, Price, place, promotion strategies
- Product strategy: Labeling, packaging, brand name.
- Pricing Strategy: ongoing rate strategy; the aim of this strategy is to increase the sales and the product’s market share.
- Place: Abu Dhabi, United Arab Emirates.
- Promotion: offer mini samples, media brochures and internet marketing.
PEST analysis
- Political environment– stable or unstable.
- Economical environment- booms and spending habits.
- Social environment- the socio-cultural setup of Abu Dhabi.
- Technological environment- frequent changes in technology and internet selling.
Finance
- Start- up Capital: AED 1,263,450.00.
- Sources– grants, loans, personal savings and friends contributions.
- Loan: 1000,000, members contributed 263,450.
- Loan repayment: eight payments i.e. 6.5%, 9%, 10%, 10%, 15%, 15%, 17.23%, 17.23%.
- Profit: sell more than 29,550 units a year.
Income statement for year 1, ending Dec 31, 2014
- Revenues:
- Sales revenue- 354, 600.00.
- Total cost of goods- 147,750.00.
- Gross profit- 354,600.00.
- Total expenses- 354,600.00.
- Net income- 0.00.
- NB: The recorded net is due to a lot of start-up cost the business transacted.
