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Eden Drink: The Business Plan For Start-Up Presentation

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Updated: Jun 12th, 2022

Product and benefits

  • The product produced is Eden drink.
  • It is flavored water combined with slices of fruits to increase the vitamin content.
  • It has minimum quantities of sodium, which is considered suitable for health.
 Product and benefits

Marketing mix: product, Price, place, promotion strategies

  • Product strategy: Labeling, packaging, brand name.
  • Pricing Strategy: ongoing rate strategy; the aim of this strategy is to increase the sales and the product’s market share.
  • Place: Abu Dhabi, United Arab Emirates.
  • Promotion: offer mini samples, media brochures and internet marketing.
Marketing mix: product, Price, place, promotion strategies  

PEST analysis

  • Political environment– stable or unstable.
  • Economical environment- booms and spending habits.
  • Social environment- the socio-cultural setup of Abu Dhabi.
  • Technological environment- frequent changes in technology and internet selling.
PEST analysis

Finance

  • Start- up Capital: AED 1,263,450.00.
  • Sources– grants, loans, personal savings and friends contributions.
  • Loan: 1000,000, members contributed 263,450.
  • Loan repayment: eight payments i.e. 6.5%, 9%, 10%, 10%, 15%, 15%, 17.23%, 17.23%.
  • Profit: sell more than 29,550 units a year.
Finance

Income statement for year 1, ending Dec 31, 2014

  • Revenues:
    • Sales revenue- 354, 600.00.
    • Total cost of goods- 147,750.00.
    • Gross profit- 354,600.00.
  • Total expenses- 354,600.00.
  • Net income- 0.00.
  • NB: The recorded net is due to a lot of start-up cost the business transacted.
Income statement for year 1, ending Dec 31, 2014
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IvyPanda. (2022, June 12). Eden Drink: The Business Plan For Start-Up. https://ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/

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IvyPanda. (2022, June 12). Eden Drink: The Business Plan For Start-Up. Retrieved from https://ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/

Work Cited

"Eden Drink: The Business Plan For Start-Up." IvyPanda, 12 June 2022, ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/.

1. IvyPanda. "Eden Drink: The Business Plan For Start-Up." June 12, 2022. https://ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/.


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IvyPanda. "Eden Drink: The Business Plan For Start-Up." June 12, 2022. https://ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/.

References

IvyPanda. 2022. "Eden Drink: The Business Plan For Start-Up." June 12, 2022. https://ivypanda.com/essays/eden-drink-the-business-plan-for-start-up/.

References

IvyPanda. (2022) 'Eden Drink: The Business Plan For Start-Up'. 12 June.

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