Eden Drink: The Business Plan For Start-Up Presentation

Product and benefits

• The product produced is Eden drink.
• It is flavored water combined with slices of fruits to increase the vitamin content.
• It has minimum quantities of sodium, which is considered suitable for health.

Marketing mix: product, Price, place, promotion strategies

• Product strategy: Labeling, packaging, brand name.
• Pricing Strategy: ongoing rate strategy; the aim of this strategy is to increase the sales and the product’s market share.
• Place: Abu Dhabi, United Arab Emirates.
• Promotion: offer mini samples, media brochures and internet marketing.

PEST analysis

• Political environment– stable or unstable.
• Economical environment- booms and spending habits.
• Social environment- the socio-cultural setup of Abu Dhabi.
• Technological environment- frequent changes in technology and internet selling.

Finance

• Start- up Capital: AED 1,263,450.00.
• Sources– grants, loans, personal savings and friends contributions.
• Loan: 1000,000, members contributed 263,450.
• Loan repayment: eight payments i.e. 6.5%, 9%, 10%, 10%, 15%, 15%, 17.23%, 17.23%.
• Profit: sell more than 29,550 units a year.

Income statement for year 1, ending Dec 31, 2014

• Revenues:
  • Sales revenue- 354, 600.00.
  • Total cost of goods- 147,750.00.
  • Gross profit- 354,600.00.
• Total expenses- 354,600.00.
• Net income- 0.00.
• NB: The recorded net is due to a lot of start-up cost the business transacted.