Introduction
The severity of global warming demands that all measures geared towards environmental conservation are enforced. This informed the decision to take up the concept of establishing a green hotel. Consequently, several measures should be enforced to create awareness about the establishment of prospective clients.
Advertisement
This technique provides a good forum for creating awareness among the populace. After factoring in all the costs, three strategies will be adopted to enforce this method. Magazines and newspapers provide a suitable medium for this task. For instance, applying to Healing Lifestyles and Spas Magazine will be a great contribution to the marketing campaign because its content is congruent with our objectives to introduce an ecological pure and green environment for leading a healthy life. Natural health magazine suits greatly our objectives as well because it covers information about natural foods and drinks contributing to human health. Placing an advertisement in this magazine creates more opportunities for formulating policies of a future green hotel.
Bus boards provide another forum for advertisement. This is because they reach larger audiences due to their mobility. The cost of advertising using this mode is lower than that of other conventional means. Also, billboards, flyers, and posters are expensive to establish and reach limited audiences.
Lastly, internet sites provide another excellent medium for the publicity campaign. To achieve this, Google, Yahoo, and other popular websites will be used for advertisement. To achieve this, the firm will place links in this cites and negotiate a compensation package. This way, a cosmopolitan audience that transcends age, culture, and race will be reached. Also, the information will reach a global audience, spurring interest from potential tourists.
There are also other specific health media, like TV programs and internet websites. For example, it would be a good idea to include an advertisement in Doctor Oz show whose popularity will greatly contribute to marketing our services. As the program is oriented on the analysis of specific health care issues, it would be appropriate to include information about our green hotel.
Marketing Collateral
Brochures have been an effective method of creating awareness among clients for different new brands in the market, and those seeking to reposition themselves within the same market. As a result, conventional brochures will be produced and distributed to prospective clients. They will contain images of the establishment, including rooms and other interior segments. They will also include a list of the services that will be offered in the establishment.
This will serve as an effective method of giving the clients a preview of what to expect. In addition to this, mini brochures in the form of bookmarks will also be created. This way, many people will carry information about the hotel with them wherever they choose to visit. These leaflets will be distributed in public places, including schools, churches, and office parks.
Posters will also be used in the marketing campaign. This is because of their relative affordability. They will be displayed strategically in public places. High school and college students will also be enlisted in the campaign by distributing posters within their institutions. Some methods will include displaying them in their hostels and meal areas.
Promotional Activities
The hotel will supply coupons to clients. The scheme will be rolled out in collaboration with local business ventures. Loyal clients in these firms will be rewarded with free services, including weekend treats to the hotel. The hotel and the respective establishment issuing the coupon will sponsor these trips jointly. Also, a low capital outlay is required for this move since internal resources will be utilized.
Co-sponsoring community events provides another avenue for marketing. This way, information about the hotel and its services can be inculcated into the theme of the event hence reach out to multitudes. Participation in fairs provides another avenue for successful marketing. Different fairs can be targeted in the process to widen the scope of the audience reached. Enlisting the support of the media, both print and electronic will ensure coverage is broadcasted to large audiences.
Formulating an Advertisement Campaign
Over the years, there has been an unending debate concerning the merits and demerits of emotional and rational advertising. Proponents of emotional advertising argue that marketers need to popularize the notion of establishing affiliations with brands. This is the primary driver and motivator of market activity by clients.
Advocates of rational advertising argue that relevance prevails over creativity in present day marketing practices. This is the concept that will guide all marketing initiatives taken up by the hotel. This decision was informed by the fact that limited is allocated in the print media. Taking up large space in the electronic media infers increased expenditure. Considering these factors, presenting a clear rationale for patronizing the hotel over other establishments to the clients is the best alternative available.
Sample Advertisement
BACK TO EDEN
COME ONE COME ALL!
Please take the time to visit the newest establishment in town, which offers unrivaled serenity and a calm ambiance within the city at affordable costs. Sankara hotel gives prominence to suitable customer service while conserving the environment.
Patrons will savor numerous delicacies as they help to conserve the environment by taking up green initiatives within the premises. Some of these include; low flow showerheads; setting up energy-saving diverters in tanks; refillable dispensers for hair and skin care merchandise; utilizing designated bins for recyclable produce within the establishment. They can sample solar-heated pools and showers, also, receiving educative material on the benefits of conservation.
JOIN US TODAY AND SAVE OUR WORLD. YOU SHOULD NOT MISS THIS EXPERIENCE!