Introduction
In his Keynote Interview, the President of Emirates Airlines, Sir Tim Clark discusses some essential issues that the company faces nowadays and highlights its performance. Overall, Mr. Clark’s seems to provide a fair representation of how Emirates Airlines deals with present-day challenges, such as threats from low-cost carriers, adverse political and legal changes, and so forth. Also, he mainly focuses on the positive aspects of performance.
For instance, Mr. Clark states that the enterprise has the necessary capacities to meet customer needs and adapt to industry changes effectively. Considering that it continues to expand its operations and invest in innovation on the regular basis, this statement is rather true. Thus, one may regard Mr. Clark’s discussion of Emirates’ performance as fair and honest.
Video Review
The company’s performance measurements were not identified explicitly in the video. However, it can be presumed that, as one of the major global airline enterprises, Emirates implements a business excellence model. By this framework, performance is measured based on customer focus, leadership, social responsibility, continual innovation and learning, partnerships, and so forth. Mr. Clark highlights some of these performance measurements, yet he makes the primary accent on innovation and technological advancement. For him, digitalization and the use of modern information technologies are a cornerstone for the overall improvement of the organization, enhanced competitiveness, and better customer satisfaction.
Conclusion
To sum up the video review, I would like to note that I would not showcase Emirates Airlines’ performance much differently than Mr. Clack does I the interview. He touched upon the most important problems in the industry and explained the internal factors that help the company excel in the global market. However, it could be useful to add some more information about the enterprise’s performance in terms of customer satisfaction and its current efforts in the field of customer service, besides pricing flexibility. By highlighting such performance measurement as customer focus, it would be demonstrated that Emirates does not put financial gains first but acknowledges the importance of customer involvement in the process of performance improvement.