Introduction
The foundation of the COVID-19 pandemic-induced distance work and the answer to corporate and societal social distancing have been collaboration and communication tools. In the early stages of the COVID-19 crisis, businesses encouraged employees to work from home, while schools enrolled students in online courses. Zoom soon became the preferred app for businesses, institutions, families, and social groups to communicate remotely.
Thoughts about Zoom’s consumer business and competition from products like Microsoft Teams have been voiced recently. First, the macroeconomic environment has slowed Zoom’s and other collaborative services’ growth trajectory. At the same time that social distancing rules were reduced, many businesses welcomed employees back to the workplace. Hence, the organization started to experience a low return on investment. As a result, adopting Hayes’ Generic Model of Change, HR should redesign the company by boosting training and development.
Hayes’ Generic Model of Change in Application to Zoom Technologies
The Need for Change
Concerns have recently been raised regarding Zoom’s consumer business and the threat posed by services like Microsoft Teams. To begin with, Zoom’s growth has decelerated in the post-COVID-19 period due to changes in the macroeconomic environment, as many businesses recalled employees to the workplace once social distancing restrictions were lifted (Brue, 2023). There is a potential for a recession, and these tendencies significantly inhibited expansion for Zoom and other companies. The corporation has also been forced to examine costs more carefully due to the economic climate, and layoffs have probably also contributed to a fall in subscriptions. Therefore, to compete in the currently uncertain industry, Zoom must improve training and development.
The Required Change
With many seminars, lectures, events, and sessions taking place online, it is more crucial than ever to be a competent facilitator and have knowledge of virtual meetings. Zoom can keep making investments in and enhancing its online collaboration solutions. Some capabilities offered are screen sharing, virtual whiteboards, breakout rooms, and interfaces with well-known project management and productivity applications. Thus, enhancing Zoom’s UI and utilizing straightforward Zoom design can offer a seamless user experience to attract more clients (Panter, 2022). Moreover, Zoom can provide insights into the problem by leveraging tools for training and gathering pertinent data and information from advisors about the issue in financial records, metrics for performance, client feedback, and staff surveys.
Plan and Prepare for Change
The business should have a clear vision and strategy to plan and prepare for change. This is so the organization can see what the future could look like when the change is implemented. Additionally, they explain to stakeholders in the organization the benefits of letting go of the past, putting in work and making sacrifices, and adhering to senior leadership in the future.
When executed well, a change in vision and strategy paints a plausible and alluring image of the future that directs organizational decision-making. Managers and staff members, for instance, will want to know whether the suggested change is realistic and desired. They will not accept the modification if either is absent.
Implement the Change
Change managers must motivate their staff to take the essential actions to carry out the initiative’s objectives while acknowledging any immediate successes. In addition, they should try to foresee potential obstacles and take steps to avoid, get rid of, or lessen them if they are found. Zoom technology, for instance, may customize the programs to fit various staff levels and positions, ensuring they are pertinent and interesting. For team members to remember why change is a priority, the organization’s goal must be reiterated during the enactment process. They may use technology in this way to improve training accessibility and delivery.
Sustain the Change
Zoom Technologies must ensure that the leadership is dedicated to continuous development and training efforts if the shift is practicable for long-term advantage. Leaders should actively support and promote a culture of development and learning. Their dedication sets the tone for the company and motivates staff to prioritize development. Another effective method of reenergizing workers is sharing success stories and testimonies from staff members who gained advantages from training efforts.
Conclusion
The return on investment for a company may change according to many factors. This change may have negative repercussions on organizations. Therefore, it is essential to devise a modification to restore such organizations’ operations to counter such incidents that might endanger their operations.
Zoom firms’ revenues were affected when normalcy started to return due to the development of vaccinations to prevent COVID-19 effects. In this situation, the company must use various technologies and training to reinvigorate the business’s operational strategy. For instance, Hayes’ Generic Model of Change Zoom technology may be used to identify areas that need improvement to keep profit margins stable.
References
Brue, M. (2023). Zoom gears up for post-pandemic growth as competition heats up. Forbes. Web.
Panter, J.A. (2023). Increase meeting usability by designing for Zoom [Post]. LinkedIn. Web.