Introduction
In the process of implementing the strategy, each level of leadership solves its specific tasks and performs the functions assigned to it, and the decisive role belongs to senior management. It is important to note that the implementation of the strategy is aimed at solving three problems (Steiss 2019). Firstly, it is setting priorities among administrative tasks so that their relative importance corresponds to the policy that the organization will implement. Secondly, it is an assessment of the conformity of the chosen strategy and internal organizational processes to orient the activities of the enterprise towards the implementation of strategic decisions (James 2016). Thirdly, this is the choice and alignment with the current strategy of leadership style and approach to enterprise management.
HMV Position in the Market
HMV is the UK’s leading CD, DVD, and gaming company. The leading role in changing the sales context for HMV is online music (Harvey 2017). Organizational change management in the company includes staged planning, thoughtful implementation, expertise and people’s participation (Akingbola, Rogers & Baluch 2019). It is possible to note that intense competition in the online music market leads to the fact that HMV is losing its market share (Aryasri 2019). Price is a crucial point in organizing the management of technological and social change factors because competitive companies sell CDs and DVDs at a lower price than HMV.
Technological and Social Change Factors
Technological factors are the most critical factors that contribute to the development of a set of solutions for the efficient use of existing HMV resources (Zang & Li 2017). Technological changes in the world are widespread; they develop innovative means of communication (Impact of technological change in HMV group 2018). For example, modern technical applications can quickly help in tracking parcels and couriers. Likewise, HMV should characterize the specifics of the target market direction within the social environment (Chamie, Ikeda & Campomar 2016). Both managers and promoters should distinguish class, gender, income and other areas of the social context of people who buy HMV goods and meet their preferences. Such identifiers will help in promoting the company’s products and allow attracting more target audience.
Technical Learnings
The following vital learnings about organisational change management can be identified. Technical knowledge includes Internet sites, relevant applications, YouTube channels, social networks, and is a key option on data collection methods. HMV must target for new ways to gather information and implement it in the selling process. Researchers note that successful multi-channel operators, such as TESCO, use their integrated customer database to reach their destination (Hübner, Kuhn & Wollenburg 2016). Automation of the dynamic personalization of each client is brought into line with the strategies being implemented. The main technical task is to examine and hear customer needs.
Organizational learnings
Organizational learnings should reflect the company’s willingness to thoroughly combine its resources to ensure cyclical interaction with the client. The interests of HMV management and staff must be consistent. It is important to note that the implementation structure for organizational change management should also be flexible enough to allow the company to vary its initiatives as the industry develops (Huselid 2018). Online music, films and games are products of the future and the position of HMV, in this case, should be aimed at maximising the benefits.
Conclusion
In concluding, HMV can create healthy competition in the short term period through efficient multi-level retail. The company can the required changes, without which it is impossible to start implementing the strategy, for example, an integrated offline approach. A decentralized management structure can help consolidate the competitive advantage of HMV with other online retailers. Moreover, further development of re-equipment programs, expansion of online promotion experience, and orientation to the target client base are essential.
Reference List
Akingbola, K, Rogers, SE, & Baluch, A 2019, ‘Organizational change’, in Change Management in Nonprofit Organizations, Palgrave Macmillan, Cham, Springer Nature Switzerland AG 2019, pp. 1-35.
Aryasri, AR 2019. Rise like a phoenix: scripting corporate turnarounds, South Asian Journal of Management, vol. 26, no. 2, pp. 206-209.
Chamie, BC, Ikeda, AA & Campomar, MC 2016, ‘Customer Value and Shopping Experience’, in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing, Springer, Cham, pp. 878-887.
Harvey, E. (2017) ‘Siding with vinyl: record store day and the branding of independent music’, International Journal of Cultural Studies, 20(6), pp. 585–602. Web.
Hübner, A, Kuhn, H & Wollenburg, J 2016, ‘Last mile fulfilment and distribution in omni-channel grocery retailing: a strategic planning framework’, International Journal of Retail & Distribution Management, vol. 44, no. 3, pp. 228-247.
Huselid, MA 2018, ‘The science and practice of workforce analytics: Introduction to the HRM special issue’, Human Resource Management, vol. 57, no.3, pp. 679-684.
Impact of technological change in HMV group 2018. Web.
James, SD 2016, ‘Strategic bankruptcy: a stakeholder management perspective’, Journal of Business Research, vol. 69, no. 2, pp. 492-499.
Steiss, AW 2019, Strategic management for public and nonprofit organizations, Routledge, New York, NY.
Zang, J & Li, Y 2017, ‘Technology capabilities, marketing capabilities and innovation ambidexterity’, Technology Analysis & Strategic Management, vol. 29, no. 1, pp. 23-37.