Introduction
To begin with, the development of the American automobile industry is a theme of great and interesting discussion. Especially, it concerns the point of how the producers of cars tend to represent their products to a customer. The methods to make such a suchlike performance are different and actually they presuppose the peculiarities and technical or scientific capacities of this or that period of time. This paper is dedicated to working out the most significant changes observed in the evolution of Chevrolet Camaro, one of the most powerful and sports cars, or it is better to say “muscle car.”
Camaro 1970s
The company’s proposal for customers in 1970s concerned the epoch of peace and time of no war in the United States. The advertisement of Camaro in this time searched for making more space for friends and relatives taking into account the sportive destination of the car. A very impudent design of exterior part shows the know-how of the company, which in return suggests distinguishing between two well-known and widely-claimed models, i.e. Corvette and Camaro.
Moreover, the prospect proposing this car does not exclude the connection of sports cars with family and kids. This reciprocal approach was a great impulse for America, which at that period by means of governmental reforms supported the institution of family. Thus, this motive played a great role for the population of the country. Also, the assurance of the company in use of the modern shapes in style and proved an effective power in engine attaches more importance to Camaro.
Camaro 1980s
The further evolution in design and whole characteristics of Chevy Camaro in 1980s made more emphasis on the interior design and devices supported with the model. Of course, the most significant for a “muscle car” is the power of engine. Here it did not differ much from the previous model. The use of modern AM/FM Radio and tape recorder considers the last technological achievements for tuning the car and making it more youth in its inside and outside look. Furthermore, the appearance of a girl in the advertisement adds more points to the spatial characteristics of the car, which can be used also for leisure activities and rest as well inside the car. Streamlined form of the body makes no obstacle for overcoming a high speed with appropriate conveniences for a crew. The salon of the car is decorated with pure black leather; this detail makes a car even more impertinent in contrast with its predecessor. Looking at the visual advertisement it is quite obvious to notice this peculiarity concentrated on the design matters.
Contemporary Camaro
The performance of prototypes as of Chevrolet Camaro is straightforwardly concerned with the technical characteristics including the power, conveniences, ecological safety, and safety for a driver and crew, service and after-service suggestions of GM company. The competitors did really succeed in making sports cars more compatible with the environment and the standards of new models take into account automobile companies’ ability to produce good and original cars not only in a matter of design, but also in its inside content. These approaches are displayed in a contemporary advertisement of Chevy Camaro with glimpses on characteristics, accessories and prices. Probably, this marketing trick considers a difficult economic situation provoked by the global crisis.
Conclusion
To sum up, the above-mentioned three models of Chevrolet Camaro are the manifestation of GM Company’s ability to face challenges of time and make customizing process more effective for both: consumers and company. The approaches used in every sort of advertisement are emphasized with visual and verbal aids involving logical psychological motives for efficacy of sales process.
Works cited
Slides of advertisement prospects for Chevrolet Camaro. Web.