There are conscious and unconscious factors that would contribute to the purchasing decisions by the buyers and consumers of our products. Research done across markets has shown that consumers will not be more attracted into buying a product when presented with varying designs. This will occur even if they really want and need your product. This can ruin an organizations market strategy. This situation needs a remedy through making the process much easier (Ries, 2006).
This is by ensuring that the information provided remains reduced. The buyers need not know everything about the product but instead only that which is vital in making purchases. The aspect of risk aversion also comes in handy at this point. Most people normally feel the pinch of a loss more than that of a gain. Most consumers and buyers in our organization were very cautious and this played a very big role while making their decisions. The marketing strategy was quick at ensuring that instead of using long periods of time convincing buyers to try a new product, they should position a product as a safe choice.
As the saying goes, first impression lasts. This really affects a consumers purchasing decision. The marketing strategy to get through such a situation is set on designs, to ensure the initial brand messages are appealing and not ambiguous. The right information when presented in the right way to the clients will ensure that it matches with the experiences, which in turn attracts the buyers to purchase products. People also have a tendency to follow the crowd. This influences a consumer’s decision and may be face alleviation by simply providing proof of what people are doing. A marketing strategy really helps in defining the goals and developing activities for the success of the business. Defining the target market and listing down the benefits of the product and services is an efficient way of marketing. Some marketing methods should also take preference like direct marketing.
References
Ries, A. (2006). Marketing warfare. New York: McGraw-Hill.