Introduction
The method to attract a greater number of visitors to the remote Arugam Bay with its numerous advantages for the fans of surfing and other water sports is the construction of a new 5-star resort. Therefore, its principal operations should be orientated on the corresponding services for travelers. As the location is chosen, it is vital to ensure the provision of surfing and snorkeling equipment by the resort as these activities should become the main reason for the visitors to stay there. In this way, sustainable development of the recreational facility will be guaranteed.
Main body
Another aspect that should be considered is the correspondence of the resort’s activities to the principles of environmental, economic, and socio-political sustainability. Hence, the facility will be promoted as an eco-friendly place with no plastic waste due to the ban on using plastic straws. As for unavoidable waste, it would be addressed by the resort’s recycling initiative and clothes production out of these materials. Consequently, such products can be sold at the place, and this policy would allow attracting people who are concerned about environmental problems.
Economic sustainability, in turn, will be reflected in the development of programs intended to help specific categories of people. Thus, for example, the first project started by the resort will be aimed at supporting the local people from SOS Children’s village by providing them with financial assistance. Further initiatives will refer to the help of environmental organizations, the goal of which is to protect marine and land animals. As for measures related to socio-political sustainability, they will be focused on the creation of jobs for the local population, as well as the participation of tourists in the process of educating children.
Possible Managerial Issues Discussed
In addition to the apparent benefits of the new resort intended to promote the development of tourism in Arugam Bay, there is a number of managerial issues that should be addressed for its efficient operation. The principal problem relates to the lack of educated professionals in the field of tourist services and hospitality as local inhabitants are not used to significant amounts of visitors. It is critical since the plan is to build a 5-star resort, and this level of services implies their high quality. Therefore, to bring the new business to prosperity, it will be necessary to invite employees from other places. In a while, the facility’s local workers will learn how to manage it and run all operations independently.
Another issue is the time required to gain the trust of tourists in the resort’s eco-friendly policies. However, these complications are temporary, and they will be eliminated in a while. Indeed, such a measure as the ban to use plastic straws could be viewed as insufficient in terms of protecting the environment, but the right policy of the owners will allow creating the necessary image. As a result, the people concerned about nature and marine and land animals will be content with the resort’s initiatives.
Conclusion
With the development of the region as a tourist attraction, the management might also face a challenge such as increased competition in the future. This possibility poses a threat to the environment, as the rapid development of the industry will inevitably be harmful to it. In this case, the image of an eco-friendly resort might deteriorate, but the process is reversible. The proper management of resources and its reputation as a pioneer of eco-tourism in Arugam Bay will allow the resort to weather the crisis.