Introduction
Force field analysis is a methodology used to help businesses make informed decisions, most commonly in long-term planning, implementation, or change management. Kurt Lewin devised this analytical framework, which assumes that there are factors in favor of and against the choice (Redelfs & Whigham, 2022). For change to occur, the driving forces must be intensified, or the opposing forces must be eliminated. The approach can be used to gain a comprehensive understanding and analyze the causes and strengths of the factors influencing ABC’s further growth.
Change Area
ABC’s growth and competitiveness in the development market are the domains of change that will be discussed. The forces that might support ABC’s change include internal and external ones. As such, one of the external factors is a growth in demand for flash games designed for clients. Namely, there is a trend among large corporations that order their products from ABC to demand advertising games. This tendency supports ABC’s growth and competitiveness by increasing the company’s revenue, which could be invested in other projects. Another external factor driving change is the high demand for outsourcing technical solution developers for new consoles, which ABC could also utilize as a revenue stream.
Internal Change Factors
The change in ABC could be supported by internal organizational factors. First, extensive experience in software development is a valuable opportunity and an essential requirement for growth and successful competition in the market. Moreover, it is vital to complete both outsourcing and flash game orders. Second, a reputation for excellence, quality, and innovation might help the company to remain in the market and satisfy the demands of video game customers. Thus, the four factors for change for ABC include the demand for advertising flash games, the need for outsourcing developers, the company’s expertise, and its corporate culture.
SWOT Analysis
Strengths and Weaknesses
Alphabet Games’ market position could be analyzed using the SWOT methodology. The company has several strengths, including custom-built research, development, and manufacturing facilities, which rank among its closest rivals. As a result, Alphabet Games’ ability to recognize and record behavioral and physical components in video games satisfies the players’ need for realistic characters and gameplay. Moreover, ABC has partners and a close working connection, essential for staying in the demanding video gaming market. Finally, the organization has substantial software development experience and offers a range of games and software.
However, ABC’s weaknesses stem from its modest market share, which hinders its ability to compete with larger gaming businesses. Giant corporations may bid for Alphabet Games employees, who are valued for their experience. Finally, the company’s size suggests it has a smaller budget than other firms. At the same time, its staff has expanded and demands more attention to building team cohesion.
Opportunities and Threats
The external environment of ABC provides both opportunities and threats. For example, the company hopes to support clients such as Virgin Media and Pepsi in the future. Such a perspective exists because there is a market trend for flash games, and Alphabet Games demonstrates its ability to adapt to new needs.
Hence, the organization generates new software far more quickly than most competitors. It is possible due to the company’s improved professionalism, company identity, purpose and value statements, strategy development, and considerable software development experience. Furthermore, the company’s research and development can open the opportunity to develop realistic games appropriate to the customers’ expectations.
As for the threats, Alphabet Games may go bankrupt due to investment in competitor firms. Moreover, giant corporations may be interested in Alphabet Games, resulting in employment losses. Finally, the rise in technology costs can prevent the company from realizing its game development ideas and reduce the profit of the completed products.
Conclusion
The senior managers of Alphabet Games should follow several guidelines to carry out a practical SWOT analysis. As such, they should assess the resources they have at hand, including a budget, contracts with publishers and partners, existing products, research and development results, and skilled employees. Afterward, they would have to research the market trends and their competitors in the industry to define their competitive advantage and weaknesses compared with the rivals.
Next, it is essential to consider the larger perspective, namely, game development, which is similar to the software development industry. For example, the company should assess the influence of the other players in the market, such as new companies and giants. Moreover, they might define the role and bargain with the suppliers of technical equipment.
Furthermore, it is necessary to consider the impact of political, economic, social, and technological forces on the industry. For example, licensing and copyright laws might improve the profitability of the games. Finally, the Alphabet Games should come to a conclusion regarding its opportunities and threats from the outside to further enhance its strategic planning.
Reference List
Redelfs, A. and Whigham, L. D. (2022). Enhanced Force Field Analysis (E-FFA) Templates. Web.