Introduction
In business, interactions, communications, and the ability to convey some messages are essential to persuade the audience. Significantly, the primary business message helps to deliver the intended content verbally and non-verbally. Framing starts by establishing the purpose of the message related to the audience, its size, relationship, and expected reaction (Daniels 5). When the purpose is clear, the interlocutor can provide an attention statement to attract the audience’s attention.
After connecting with another party, the person should communicate his business message coherently. Later, he provides only accurate and ethical ideas related to the topic. More importantly, a business leader should remain flexible to the audience’s responses and be eager to negotiate alternatives. In the concluding part, he should provide a residual message that forces the audience to consider his message’s purpose even after the meeting. Thus, the primary business message should include all details, parts, and methods of persuasion to succeed.
Speech Delivery: Effective Features
The modern world allows and invites most people to cultivate public speaking and present their ideas to the audience. However, this skill should be developed to the extent that it allows the speaker to interact with his audience, invoke their interests, and capture their attention throughout the whole presentation. This aim is achieved by accommodating verbal and nonverbal language and ensuring the speaker’s clarity and credibility. Frequently, speeches fail due to the speaker’s vague language, lack of experience, and ineffective body language.
The most successful speeches are focused on one idea and target audience. As an illustration, TED is the platform where people share their brilliant ideas and experiences. Cunningham delivers one such recorded speech about the confidence of marginalized social groups.
The primary feature that makes her speech outstanding is that she utilizes ethos, a rhetorical technique based on the speaker’s credibility (TED). Since the speaker is an educator and activist, she has enough experience with students from diverse backgrounds, including people of color and disabled children. That is why she frequently emphasizes her career background to ensure the audience that her message is reliable and she has enough competence. This strategy is critical as it builds mutual trust, which correlates with Cunningham’s confidence.
Another feature of all successful speeches is the precise outline. When Cunnigham presents her ideas, she does not retell or throw all the details into her audience. The reason is that she is focused on being excited and communicating comprehensively (TED). The audience would get bored and unengaged if she had purely provided her experience with many unclear terms.
Thus, I will utilize only relevant and exciting examples that suit the main topic in my following speech. Moreover, I plan to show the audience that I have enough knowledge and experience in my focus area so that they are easily convinced.Thus, I will engagingly communicate clear ideas and position myself as a skilled professional.
Meanwhile, the least successful speech usually incorporates a person who is staying and speaking unconfidently. Kiki Fan, an eighth-grade student, delivered her speech on effective studying. Although she is a student who can represent all people learning constantly, she has a closed body posture, staying in one place (TEDx Talks).
Instead of demonstrating effective gestures, her hand moves intuitively. Unlike her, I will emphasize essential points through my body language, which will not interfere with the audience’s attention. To do it, it is required to know the effect of each body movement to utilize them with confidence and certainty.
Conclusion
To conclude, public speaking establishes the most appropriate verbal and non-verbal language features to attract the audience, convey ideas, and drive changes. Confident speakers are competent in their focus areas and have the most precise, persuasive, and insightful speeches. Meanwhile, when speakers utilize awkward gestures without establishing eye contact in a closed-body position, their speeches fail. Thus, framing the message outline in front of an audience several times is pivotal to improving verbal and non-verbal speech composition.
Works Cited
“How to Build Your Confidence – And Spark It in Others | Brittany Packnett Cunningham.” YouTube, uploaded by TED, Web.
Richard, D. “Effective Business Message.” Business Study Notes, Web.
“Study Smarter, Not Harder | Kiki Fan | TEDxKerrisdaleLive.” YouTube, uploaded by TEDx Talks, Web.