Problem Background
The absence of necessary supplies for homeless people in our community has been noted by the Coalition for the Homeless of Pasco County as an unmet need. Access to straightforward essentials like hygiene products, non-perishable nourishment, and blankets is frequently difficult for dispossessed people, which has a negative impact on their dignity and wide-ranging comfort. This unmet demand emphasizes how urgent our fundraising effort is as we want to give out backpacks stocked with these necessary things. Our goal is to provide homeless folks with support, warmth, and cheerfulness in order to lessen the difficulties they are involved in on a daily basis.
Solution and Alternative Funding
Giving homeless people bags stocked with necessities would help meet this unmet demand. Our goal of avoiding and eliminating homelessness in Pasco County is affiliated with this slant. These necessities may make a difference in the lives of the homeless by giving them warmth, relief, and hope. Alternative bases of funding will be investigated, such as applying for grants from regional foundations or forming agreements with companies that may donate necessities in kind. Our fundraising activities will be accompanied by these choices.
Type of Fundraising
The Coalition for the Homeless of Pasco County will use GoFundMe as its primary fundraising tool for its online crowdfunding campaign. With the use of digital media, this strategy engages a large audience. We will use social media, particularly Facebook and TikTok, as our main distribution platforms to produce visually alluring content and raise awareness. GoFundMe will serve as the primary platform for financial contributions, but we are still open to in-kind gifts of necessary things, such as blankets and hygiene goods, so that our community may give in a variety of ways. This multidimensional strategy better brings into line with our objective to assist homeless people in Pasco County and expands our reach and effect.
Type of Fundraiser
The Coalition for the Homeless of Pasco County has decided to raise money online through a GoFundMe campaign, with the help of a significant social media presence on sites like Facebook and TikTok. To reach a large and mixed audience, this strategy makes use of the strength of digital engagement and visual material. Virtual events like live broadcasts and Q&A sessions will also be investigated in order to promote donor participation and spread knowledge of the campaign’s goals. This comprehensive strategy guarantees that not only are our fundraising efforts open to a wide spectrum of cohorts but that they are also engaged by interesting and shareable material, having a significant influence on our cause.
Fundraising Goal
The amount we want to raise is $3,000. With this money, we will be able to serve Pasco County’s homeless population by purchasing a sizable number of backpacks stocked with necessary supplies. This objective is a concrete, attainable aim that supports our vision and will genuinely help individuals in necessity. We intend to raise $3,000 to give warmth, comfort, and hope to individuals who are homeless, enabling them to get basic necessities and live better lives. The success of our movement will be measured against this funding target, which represents the positive variance we can make to our neighborhood.
Fundraising Expenses
Our fundraiser’s costs, which total about $600 or 20% of the money donated, will pay for crucial aspects of the campaign. This allocation makes sure that a substantial amount of the money goes directly to helping the itinerant in Pasco County. These costs comprise staff time devoted to campaign development, implementation, and communication, as well as marketing resources, such as graphic content and promotional materials. In order to enable the online crowdfunding procedure, GoFundMe costs will also be paid out of the monies allotted. By taking a balanced approach to spending, we can maximize the effect of every dollar raised while also being open and accountable about how we spend the money.
Funding Sources
The majority of the money for this campaign will come from local residents who are supporters and private donations. We will also look into possible collaborations with nearby charities, businesses, and groups that share our goals and ideals. These collaborations may offer extra financial aid or gifts in kind.
Timeframe
The following three months will be dedicated to planning the fundraising effort. On Monday, October 23rd, we plan to begin our GoFundMe campaign, which will last for 90 days. This time limit enables us to involve the community, advertise the campaign, and raise the necessary funds.
Fundraising Tasks
Campaign Planning
Establish a timeframe, identify targets, and create a thorough fundraising strategy (Klein, 2022).
Content Creation
Create engaging and visually attractive material for social media sites, such as advertisements in videos and photographs.
GoFundMe Set-Up
Establish a compelling GoFundMe campaign page with an impactful message.
Outreach
Reach out to the community via email newsletters, social media, and other avenues of contact (Klein, 2022).
Virtual Events
Plan and carry out virtual events to include supporters and contributors.
Monitoring and Reporting
Track donations, keep tabs on the status of the campaign, and provide contributors with regular updates (Klein, 2022).
Responsibility
Campaign Coordinator
A steadfast staff member will oversee the campaign planning and execution.
Marketing Team
The marketing team will create content and manage social media promotion.
Finance Team
The finance team will handle financial tracking and reporting.
Volunteers
Engage volunteers from our community to support campaign outreach and virtual events.
Reference
Klein, K. (2022). Fundraising for social change (8th ed.). John Wiley.