In this research, my business “problem” goal was to choose the proper option and present the business model of a golf company startup in order to attract more people to golf and help them to enjoy this game. With the aim of providing the reader with appropriate and credible information, problem-solving strategies, methods, and techniques were used. The data I encountered was based on graphs and figures presenting growth trajectories, customer trends, and market. I utilized novel approaches that would attract more people. Among the possible solutions of the business “problem”, I suggested the introduction of women and youth into the golf market. Moreover, I supposed the idea of a new strategy concerning golf equipment, particularly of opportunity to remodel, renovate, and upgrade the existing facilities to reduce the cost of golf.
The reduction of membership fees and golf courses would perhaps catch the attention of people, too. In addition, the concept of geographical expansion was proposed by me as it was stated that most European countries proceed to register considerable growth in golf participation despite the economic downturn. Thus, thoroughly analyzing significant insights of the American golf scene, I proved that the “problem” could be addressed and suggested possible solutions containing significant and realistic ideas that seem like an innovative opportunity to make the world better to some extent. However, there is still something needs to be done in the future. I would like to continue my investigation improving available ways of “problem” resolving and proposing new ones (for example, individual training of golf club members) as well as creating a business plan to bring this project to life. Also, the implication of the paper is that it might be useful for startuppers in some degree.