Introduction
To consider the pricing I will focus on different umbrellas from the promotional to the brand ones. Hit is the shop that provides the customers with the opportunity to buy one of the cheapest umbrellas. Its products can be purchased by individuals who do not pay much attention to the brand, as here one will find various unknown firms. The price lining starts at 4.99$ and ends at 18.50$. It is rather wide, but all the prices are low, which proves that the shop is targeted at the population with low and middle income. While choosing an umbrella, the customers are likely to pay attention to its size and color, and only then on the material.
That is why the majority of the buyers will consider the cheapest one to be the best. 18 imprints are available; the folded umbrella is little and can be carried easily (“Budget Telescopic Umbrella” par. 1). It is made of polyester, has a metal shaft and matching sleeve. The mid (9.99$) and high price umbrellas have only 4 imprints and can be closed but not folded (“Ultra Lightweight Umbrella” par. 1).
It means that they cannot be put in a bag and are less convenient to carry. Moreover, the lack of colors makes them less attractive for the female population. As they both have a fiberglass shaft, attention will be paid to the quality of material and other advantages. Thus, the umbrella that costs 9.99$ will be considered the good one while the most expensive will be better. The reason is the fact that the mid-price item has only one advantage in comparison with the cheapest one (shaft material), and the umbrella for 18.50$ is still not expensive but opens automatically, is an anti-wind square canopy designed and made of nylon (“Square Umbrella” par. 1).
Main body
EuroSCHIRM allows the customers to choose the trekking umbrellas to their liking. The brand is rather popular; it attracts attention by the positive comments. They are more expensive than those from Hit, but they have better quality. The items are carried at 48$, 54$ and 75$. The cheapest one is the lightest and the biggest but remains almost unbreakable. Its characteristic includes:
- Frame: High-density fiberglass ribs, lightest fiberglass shaft with the special coating, highly flexible and nearly unbreakable; new developed safety runner;
- Handle: Lightweight and comfortable high-density EVA hard foam with grooves ensures a dry feeling on the handle when wet;
- Canopy: 100% Polyester fabric, as lightweight as a breeze, extremely tear-proof, with Teflon® coating for high water repellence – soil-resisting. (“Swing Liteflex” par. 2)
The mid-price item is improved, as it has:
Patented scratch-resistant safety tips, the pin-spring system ensures comfortable opening and closing without pinching fingers, easy-to-find safety runner has proven to be a successful part of our high-value golf umbrella program, double-stitched seams between the panels, practical folding carrying bag with adjustable carrier belt, and comfortable high-density EVA foam handle with well-balanced grooved profile and adjustable wrist loop. (“Swing” par. 2)
The birdie pal octagon is the item close to this one, but it is much stronger. The item is made of the same fabric, and the innovations are made for it to stand all extreme weather conditions (“Birdiepal Octagon” par. 2). It seems to be needed by professionals but not the general public that is why I think that this umbrella refers to good pricing. Conclusion
The swing Teleflex is better, as it is lighter, but the swing is the best one. Its quality is closer to the birdie pal octagon and the price and range of imprints (13 colors) to the swing Teleflex. Their sizes are almost identical as well as the packaging.
Works Cited
Birdiepal Octagon 2015. Web.
Budget Telescopic Umbrella 2015. Web.
Square Umbrella 2015. Web.
Swing 2015. Web.
Swing Liteflex 2015. Web.
Ultra Lightweight Umbrella 2015. Web.