Abstract
Good Hotel uses the best business concept in order to emerge successful. The hotel’s business strategy supports the changing needs of every customer. This essay discusses the three alternatives considered by Pam Janusz after the hotel changes ownership. The paper also explores the effectiveness of JdV’s marketing strategy for Good Hotel. The discussion also offers the best strategies for positioning Good Hotel.
The Mission/Vision behind the Good Hotel Concept
Good Hotel has been “a politically correct business” (Gilinsky & Inamdar, 2010, p. 3). The hotel has embraced one of the best concepts in order to realize its potentials. According to the authors, Good Hotel’s vision has been to become an outstanding business that inspires its customers and stakeholders. The hotel’s strategy always focuses on the experience of every customer.
Good Hotel’s positive approach “is designed to empower and inspire the good will in every customer” (Gilinsky & Inamdar, 2010, p. 2). The managers at the hotel also use the best ideas and practices in order to support its immediate community. The hotel is always socially conscious.
The hotel also offers quality and affordable services to its customers. The approach explains why the hotel attracts and retains more customers from different parts of the world. The hotel’s concept ensures every stakeholder is contented with every service or business practice.
Three Alternatives for Pam Janusz
The new ownership of Good Hotel was something unexpected because Pam had worked hard in order to make the firm successful. Pam is considering three alternatives for the hotel. The first alternative is continuing the good concept of the hotel. This approach will ensure the hotel continues to attract more customers. The approach will also empower every employee in order to promote the hotel’s performance.
This alternative might also affect the hotel’s future. The new owner of the hotel might not support its current concept. The second option is expanding Good Hotel’s concept. This strategy has several advantages. It will make the company profitable and successful. The hotel will also achieve its goals within a short period. The only disadvantage is that the new group might not support the strategy.
This situation will affect the performance of Good Hotel. Pam might also do away with the hotel’s current concept (Gilinsky & Inamdar, 2010). The decision to discontinue the concept will ensure the new owner develops a new mission or vision for the hotel.
The approach can produce a better business strategy for the new group. However, this approach can threaten the future of Good Hotel. It might also discourage the hotel’s customers and eventually make the new group less profitable.
Good Hotel’s Target Customers
The case study explains why Good Hotel has become a leading player in the American hotel industry. The hotel has always focused on the changing needs and expectations of its customers. The customers are sensitive about the environment. This situation explains why the hotel has uses environmentally friendly practices. The hotel uses recycled materials in order to support its environmental protection policy (Pearce & Robinson, 2013).
The customers are also sensitive about the services availed to them. Such customers also come from diverse backgrounds. According to the case study, Good Hotel has been attracting many customers from different parts of the world (Gilinsky & Inamdar, 2010).
The customers also expect quality products and services from the hotel. This explains why the business has become a boutique hotel. Good Hotel also attracts tourists from different parts of the world. The hotel also attracts citizens from every part of the country.
JdV’s Marketing Strategy for Good Hotel
JdV has been using the best marketing strategies for its hotels. For instance, JdV Company has embraced the concept of boutique hotels. Boutique hotels offer personalized services and facilities to their customers. This approach has played a critical role towards making Good Hotel successful. The company uses the concept of consciousness in order to achieve its business goals.
This approach has continued to attract more customers to the company (Melicher & Norton, 2014). The use of the internet and social media promotion has continued to attract more business partners. JdV’s environmentally friendly strategies and green programs have made it easier for Good Hotel to achieve its business objectives.
The marketing strategy is sufficient because it has provided the relevant incentives towards better performance. Pam’s efforts at the hotel have continued to make it profitable and successful (Gilinsky & Inamdar, 2010). This case study explains why the new company should use similar strategies in order to emerge successful.
Positioning Good Hotel
Good Hotel should position itself in a competitive manner. The approach will make the hotel a competitive player in the industry. The first strategy is embracing the best concepts. The approach will ensure the hotel addresses the issues affecting our environment. The hotel should “use the most appropriate marketing practices” (Melicher & Norton, 2014, p. 67). The practices at the hotel have made it a leading competitor.
The decision to introduce new products and services will support Good Hotel’s competitive position. The company needs to analyze the strengths and weaknesses of its immediate competitors. This idea will make it easier for the hotel to come up with better competitive advantages (Gilinsky & Inamdar, 2010). The hotel should employ competent managers and supervisors in order to improve the level of job satisfaction.
Good Hotel should also use social media websites such as Facebook.com and Twitter.com to inform more consumers about its services. Every employee should be part of the hotel’s decision-making process. The managers should create new teams in order to support the changing needs and expectations of its customers. The above strategies will ensure the hotel competes successfully in the industry.
Reference List
Gilinsky, A., & Inamdar, S. (2010). Good Hotel: Doing Good, Doing Well? Harvard Business Review, 1(1), 1-14.
Melicher, R., & Norton, E. (2014). Introduction to Finance: Markets, Investments, and Financial Management. New York, NY: Wiley.
Pearce, J., & Robinson, R. (2013). Strategic Management: Planning for Domestic and Global Competition. New York, NY: McGraw Hill.