Introduction
Guinness and Heineken are the world’s most popular and successful beer brands. Both brands are rooted in Europe. Additionally, these brands are brewed within more than sixty countries in the world. The two brands are well established so it is hard to distinguish which brand is stronger with numerous debates abou the issue.
There are those who argue that Guinness is the the most popular beer brand in the world on the grounds of its worldwide distribution and consumption. On the other hand, there are those who are of the opinion that Heineken is the strongest brand due to its originality and previous awards that the brand received in the past (Roy, et al, 2009; Guinness Website, 2012).
Strengths and weaknesses
It is critical to establish the strengths and weakness of each brand to determine a stronger brand between the two of them. Guinness is a well established brand in the world, thus it has gained constructive acceptance as quality beer. Apart from the outstanding quality of Guinness, the beer is affordable and is accessible in any restaurants, pubs, hotels, recreational places, and hypermarkets. The roasted barley used in the manufacture of the beer gives it a distinctive feature of the burnt flavor.
The brand also contains nitrogen and carbon dioxide. Apart from the refreshment part of Guinness, the beer contains important ingredients that favour human’s health (“Why Guinness is the best beer”, 2012). However, there are few weaknesses of Guinness. Fistly, the brand has a strong taste that sometimes may be dissliked by the consumers. The packaging is also not attractive when compared to other beer brands like Heineken, for instance (The Guardian, 2012).
Heineken is a premium quality beer that is incomparable to ordinary brands of beer. The uniqueness of Heineken beer has been maintained for years, thereby differentiating it from other brands. Heineken is crisply carbonated giving it a fresh and fruity aroma and mildly bitter taste. The green bottle makes the Heineken brand highly attractive to many customers (Roy, et al, 2009). Additionally, Heineken is a global brand, hence it has customized features that fit local consumers in different areas around the world.
The brand is of lighter and superior quality as compared to other beers and beer stouts in the world. The price of this brand is cheap making it affordable to different quarters of society. On the other hand, the brand’s major weakness is its lack of concern for the health of the consumer. Its high calorie content raises concerns among most consumers. The beer brand also experiences some differences in brand image globally (Roy, et al, 2009).
Conclusion
Heineken is the strongest beer brand between then two brands. The brand has good taste that attracts many customers, and has a high demand in the global market. On the other hand, Guiness has some aspects which make it a good brand. However, Guiness does not attract as many customers as Heineken.
Therefore, Heineken is stronger than Guiness. A strong brand can be determined by focusing on various points. The most important feature of a strong brand is the quality offered by the company product. Companies that emphasize on quality of brands can build a strong brand image. Another important aspect is to look at the availability of the brand in the market which is used to determine the reliability of the brand.
References
Guinness Website. (2012). Guinness. Web.
Roy, N.S., et al. (2009). International marketing. Web.
The Guardian. (2012). Guinness mid-strength’ on trial. Web.
Why Guinness is the best beer. (2012). Web.