Introduction
There is no use denying the fact that there is a great number of regularities which functioning makes the existence of the modern world possible. It is vital to analyze the main aspects of these process in order to understand the main principles according to which our society functions. The knowledge obtained from this analysis can help to create the more efficient model of our society and help people to understand the way in which they interact with each other. That is why, many various models have been created throughout the history of humanity. These models try to find peculiarities according to which some process are performed. Concentric Circle model is one of the models which could be applied to a great number of different spheres as it has rather universal character (Bunyi, 2010). That is why, it is possible to analyze its main concepts using the Harry Potter franchising as the background.
Concentric Circles model the main idea
First of all, it is vital to give a clear definition of the given model and outline its main peculiarities and concepts. It should be said that the given model is usually described with the help of circles which disperse from the center. The given scheme shows the general view of the model
As it becomes obvious from the scheme, one of the main advantages of the Concentric Circle model is its wide applicability as it could be used to describe a great number of different processes in various spheres. It could also be used in terms of media and its influence on people. The given sphere uses “concentric circles to describe the relative influences on media content of individuals, routines, organizations, factors outside the medium and ideology” (Keith, 2011, para. 3).
Main ways of its usage
With this in mind, it becomes obvious that the above mentioned model can be used to describe the influence of a certain phenomenon on the life and conscience of people. The center of the model is the most important notion which influences a great number of other issues and leads to the appearance of new layers which could be compared with the ripples on the surface of the pond (Jacobson, 2015). That is why, it is very important to determine the key concept and speculate resting on the fact that in influences a great number of other issues. Under these conditions, it is possible to say that the usage of the Concentric Circles model can help to identify the main aspects which influence a person and which lead to the appearance of some other layers which, in their turn, also promote their influence on people (The “Concentric Circles” Model, n.d.).
Besides, it should be said that the story of Harry Potter was chosen as the background for the investigation of the Concentric Circles model. The choice was determined by several important reasons. First of all, there is no use denying the fact that the story of Harry Potter has an outstanding influence on the modern culture and mentality of people. There is hardly a person in the civilized world who has never heard about the boy with the scar who saved the world from the evil sorcerer. The author of the story, Joan Rowling, managed to create the new reality which now exists in the minds of millions of people. That is why, it is obvious that the series of films, created basing on this story, only made this cultural phenomenon more influential. Publication of the first book led to the appearance of a great number of other issues which disperse like the ripples and influenced people greatly.
With this in mind, it is possible to say that the Concentric Circles model could be used in order to analyze the growth of the influence of the story of Harry Potter on people and the way in which the means of media helped to spread it. The given model will center around Harry Potter and the development of his story which is reflected in eight movies. They also can be taken as a very powerful remedy which determined the change in the mentality of people and their attitude towards a certain issue. That is why, the life and actions of Harry Potter could be placed in the center of the model as these facts were the phenomenon which triggered the appearance of some other layers.
The issue of Harry Potter
Starting the analysis of the given issue in terms of the Concentric Circles model, it should be said that the center of the model is occupied by the boy with the scar and his life story. The first appearance of the movie about Harry Potter led to the renewal of the interest towards the franchising and to the creation of a new layer which could be characterized as the growth of the interest under the influence of the means of media. Media was interested in the creation of the positive image of the story in order to make spectators follow the main events of the story as the new movies would be created. That is why, the influence of the media could be seen on the second stage.
Thus, creation of the second movie and further development of the story promoted the appearance of the new circle which could be characterized by some other factors that influence people. Development of the action of the story and further complication of the plot make people, who already have a strong interest in it, follow the main events. This stage could also be characterized by the appearance of some new factor. There are people who have read the story and people who just got to know about the boy in with the help of film. They have different motifs for watching the movies. The first category wants to see the embodiment of the main characters and events while the second one follows peripeteia of the plot and enjoy the game of actors and visual effects. That is why, it is possible to say that the new circle of the model can be described as the appearance of two kinds of interests.
Application of the concept in terms of the movies about Harry Potter
However, the further development of the influence of the story could be observed. Creation of the third movie led to the increase of the level of popularity of the franchising and evolution of the interest among people who can already be described as the admirers of the story. With this in mind, it is possible to say that the next circle of the model can be characterized by the organizational influences. The movies about Harry Potter became very popular and since that time means of media have been highlighting all facts and events connected with the given issue. Besides, a great number of different actions are organized around the franchising in order to influence a viewer and save his/her interest in the issue. That is why, this very layer is characterized by the significant increase of the level of involvement and different events which are organized to promote it.
Thus, it should be said that since that time appearance of every new movie about Harry Potter became an important event in the life of a great number of people who could be taken as the admirers of the story. Moreover, people, who have never read it and just watched the movie, also follow the plot as they are influenced by the means of media which also try to make a profit on the clamor connected with the appearance of new movie. Moreover, the actors, who play the main roles in the film, became very popular and some kind of worship appeared. That is why, it is possible to say that the next level of the model is connected with the with some extramedia influences which is exerted on a person who follows the story.
Nevertheless, it is possible to say that the appearance of the next movies could be taken as a great event in the cultural life of society. There are several reasons for this statement. First of all, it is possible to say that the story of Harry Potter became a sort of subculture which obtained a great number of members all over the world (Gierzynski, 2014). Every new movie was taken as the unique phenomenon and attracted an outstanding attention in different countries. The box sales revenue of the films could be taken as the great evidence of a great success of the movie. People all over the world wanted to see the movie and were ready to pay for it. That is why, it is possible to speak about the appearance of a certain ideology connected with the franchising. Yet, it is possible to say that the next circle of the concentric circle model can be characterized by the ideological influence which the story has on people. The appearance of this layer is possible due to the combination of the popularity of the story and the work of different means of media which tried to spread the favor of the franchising and make people involved in the process of development of the main character. Being the last circle of the model, it still has an outstanding influence on people and shows how the cooperation between the means of media and some alternative reality can influence the mind of people.
Conclusion
With this in mind, having analyzed the main concepts of the Concentric Circle model and an outstanding influence of the story about Harry Potter, it is possible to make a certain conclusion. First of all, it should be said that the given model can help to understand the way in which the movies about the boy with the scar became the part of the culture of people all over the world and how media helped to promote this influence (Vivian, 2012). Moreover, it should be said all circles of the model show the gradual development of popularity of the franchising. Summing it up, it is possible to state the fact that modern means of media can help to increase the influence of every phenomenon and create a certain kind of ideology which proves great efficiency and power of media.
References
Bunyi, J. (2010). Concentric Zone Model. Web.
Gierzynski, A. (2014). Harry Potter did help shape the political culture of a generation.The Conversation. Web.
Jacobson, S. (2015). Journalism and Society. Web.
Keith, S. (2011). Shifting Circles: Reconceptualizing Shoemaker and Reese’s Theory of a Hierarchy of Influences on Media Content for a Newer Media Era. Web.
The “Concentric Circles” Model. (n.d.). Web.
Vivian, J. (2012). The Media of Mass Communication. London: Pearson.