A Flyer Campaign
The first campaign is a flyer designed to encourage the population to review their insurance plan or to obtain one if they do not already have one. The primary target audience for this campaign is people older than twenty-five. Children are typically included in their parents’ healthcare plans up to the age of 26, so there may seem to be no need to engage them in such campaigns. However, in families without health insurance plans, teenagers may become interested in the campaign and encourage their parents to obtain insurance. That is why the flyers will be distributed to people aged 18 and older in busy streets, preferably near extensive healthcare facilities, to create an emotional connection.
The distribution of flyers will be carried out in a friendly and cheerful atmosphere. People handing out the flyers will be able to answer basic questions in case someone wants additional information. Also, flyer distributors will invite people to visit the website where all the necessary information can be found.
The results of the campaign will be measured by calculating the number of website visitors and the number of people who get insured within a three- and six-month period. The campaign’s fonts, graphics, and design are designed to capture the interest of individuals in the campaign and its purpose. It is hoped that with the help of these flyers, the number of people getting an insurance plan will significantly increase, thus alleviating the burden on emergency rooms and other facilities.
A Pocket Card Campaign
A pocket card is less informative and diverse in graphic features than a flyer. This campaign is created for busy people who consider flyers and brochures advertisements and will not stop to take one in the street. Hence, these pocket cards are primarily developed for mature individuals, typically those aged 20 or 30.
The most relevant places for distributing this campaign are clinics, drug stores, and banks. In these places, people are most likely to consider the value of health and money, and to draw connections between a timely investment in health and the long-term benefits it yields. The pocket card contains only brief information pieces, but the most important words are in bold font to draw the reader’s immediate attention to the option that pertains to them. Hence, the card addresses both single and married individuals, as well as those who are employed and those who are unemployed or struggling.
The lack of access to healthcare is one of the most severe burdens on society (McMaughan et al., 2020). Thus, the campaign places equal emphasis on those who can and cannot afford a comprehensive insurance package. For the latter, Medicaid and Medicare options are put forth. Pocket cards are small in size and convenient to keep, which is why it is expected that people will take and carry them along to visit the website and learn about their insurance options. The campaign’s results will be evaluated by collecting data on the number of website visits and insurance package purchases.
Reference
McMaughan, D. J., Oloruntoba, O., & Smith, M. L. (2020). Socioeconomic status and access to healthcare: Interrelated drivers for healthy aging. Frontiers in Public Health, 8(231).