Definition: Different goods and services are evaluated with references to their quality. From this point, organizations and companies which produce different goods and services focus on quality management in order to control various aspects of the quality issue. Quality of products and services should be addressed at all the stages of production, beginning with operations involving the company’s suppliers and extending to the stage of the post-sale services (Collier & Evans, 2011, p. 300-301).
Quality is the one of the main characteristics which can guarantee the success of the definite product or service within the industry. Thus, high quality of products and services is the major aspect to compete successfully within the market. Moreover, high quality is necessary to provide the company with such benefits as high productivity, satisfied customers, and high sales without depending on advertising (Collier & Evans, 2011, p. 300-301).
Role: High quality is the important aspect to influence the company’s development and increase of profits. Managers focus on the concept of quality because the fact of following the principle of high quality is expected by consumers and persons involved in the market. The principles and standards of quality management are based on using the effective systematic policies, methods, and procedures. These procedures should be developed to contribute to the increase of the products or services’ quality.
Furthermore, following the idea of high quality, managers develop strategies to create quality standards which meet the needs of customers. The role of quality management is significant for contributing to the organization’s progress because quality managers concentrate on working out the key principles and standards according to which it is necessary to design and produce goods which meet customers’ expectations (Collier & Evans, 2011, p. 302).
Applicability: The high quality of products and services is the main criterion according to which customers usually make their choices. From this point, to attract more customers, to increase sales, and to gain more profits, it is important to pay attention to the quality of the goods produced or services provided (Collier & Evans, 2011, p. 301-302).
Quality management is oriented toward developing the effective strategies to increase the quality of products which could satisfy the customers’ needs. The competition in relation to the quality of the presented products can be more complex and challenging when it is within the industry which operates different kinds of technologies, and the success in competition is based on using more innovation. This principle is strictly followed by quality management of Ford Motor Company.
The strategy used by Ford Motor Company with references to quality management is oriented toward the constant improvement of the products’ quality basing on using innovative technologies and new approaches to designing the products. Moreover, the accents are made on safety control to provide the products of the high quality.
The leadership of the company within the industry and market is based on the stable high quality of the products that is why quality management is the developed sector in the company. The managers of the company pay attention to the fact that the industry is characterized by the high level of competitiveness, and to take the higher positions in the top of the industry, it is necessary to focus on the customers’ needs to meet their expectations.
The work of the quality management group in Ford Motor Company depends on the constant control of the company’s products, on measuring, analyzing, and improving definite aspects in order to produce the product of the high quality, providing certain guarantees for customers (Ford Motor Company: Annual Report 2011, 2012). Thus, the notion of ‘quality’ is closely associated with the notion of ‘guarantee’ in relation to Ford Motor Company.
References
Collier, D. A., & Evans, J. R. (2011). OM 3. USA: Cengage Learning.
Ford Motor Company: Annual Report 2011. (2012). Web.