There is hardly a single person who has never felt hungry while being away from home, which is why the Home from Home Cooking takeaway is a successful idea worth trying. Placing the services in the Brentford area, however, one must take certain specifics of the place into account.
First of all, the season matters much. It is quite obvious that in summer, the spate of orders is expected, while in winter, most people prefer to enjoy their meals at home – with the exception for the winter holidays, perhaps. Thus, May or June is the best time to start trading.
The services are going to be launched with the help of TV and online commercials together with newspaper advertisements. It must be taken into account, though, that people are used to take the idea of “home cooked meals” with a grain of salt. Therefore, the means to convince them will be to offer the customers a bite of the meals from Home from Home Cooking for free.
It goes without saying that, before starting to produce the goods, one must locate the sources of the products. It is important to keep in mind that the key stake of the takeaway services in question is the fact that all the ingredients are natural; moreover, the meals are produced as close to the home-cooked meals recipes as possible.
Therefore, it is reasonable enough to suggest that not only the local chicken factory farms are going to be used as the source for the products, but also the local farms which offer GMO-free fruits and vegetables. According to the statistics on Brentford area, such companies as Herbal Life or Stockwell Healthy Living (Organic meat for a greener diet Brentford, n. d.) will deliver the required goods in the Brentford Area for a reasonable price.
Speaking of the means of production, the meals are going to be cooked in the takeaway, or, to be more precise, in one of the rooms of the premises in which the takeaway is going to be located. Therefore, the costs for the food delivery are going to be cut, which is obviously an advantage.
Using the right package for the product sometimes has a tremendous effect on its popularity. Moreover, a good package sometimes serves as the pivoting point at which the customer decides whether (s)he likes the given service or not. As for the takeaway meals, it seems reasonable to create a package that of a bright yet not acid color(s) and that is easy to open and close.
As for the transportation issues, it is necessary to remind that the offered services are the takeaway home-cooked meals, which means that there is no need in delivering the goods to the clients; the latter will have to come and take the products on their own, which is the very idea of a takeaway. Speaking of the transportation of the supplies, it can be suggested that the products are going to be delivered by the suppliers, which will demand additional costs for the delivery service.
Finally, addressing the issue of competitiveness, one must admit that in the existing market, Home from Home Cooking will take a niche which has not yet been filled by any of the rival companies. To be more exact, Home from Home Cooking will not only provide takeaway food, but also offer only home-cooked products.
Taking into account the statistics on the Brentford area, one must admit that “there is also a lower average proportion of takeaways” (Local Shopping Centres, 2010), which means that the competition will be far from aggressive. Thus, it can be expected that the venture will be completely successful.
Reference List
Local Shopping Centres 2010. Web.
Organic meat for a greener diet Brentford, n. d. Web.