Introduction
Satisfying the needs of content, application, or entertainment consumers is the result of many factors, and the provider must make efforts to achieve this. Strategies such as improving efficiency, expanding product offerings, and enhancing marketing and communications can help. Engaging with audiences through digital media can achieve great success, so more companies are looking to integrate IT capabilities into their products.
Target Audience
The Voice’s target audience is diverse, but it employs a multifaceted approach to meet their wants and needs. Specifically, The Voice utilizes technology to engage the audience in the show through voting and personalized content. The show invites consumers to recognize the “authentic personalities” of the contestants (The Voice, 2016). This makes target audience outreach successful and dynamic, allowing for the prompt identification of desires and helping to satisfy them.
Social and Consumer Experience
The social experience of The Voice was shaped by the use of Twitter and the integration of the show’s content into social media. The show offered a close experience with the audience through Skybox or The Voice Instant Save (The Voice, 2016). In addition, through collaborations with influencers, the show gained more publicity, and consumers were more likely to pay attention to the content offered. The consumer experience of The Voice can be measured based on the number of interactions with the content. For example, Facebook notes, “Most likes of any reality series on broadcast and cable,” and Twitter reveals the number of tweets dedicated to The Voice at 1.4 million (The Voice, 2016). Consequently, The Voice has been booming in shaping an enjoyable customer experience.
Digital Media
The use of social media platforms, including Facebook, Bitmoji, Snapchat, Instagram, Tumblr, and Twitter, is noted. The platforms provided content such as videos of artists or coaches, stickers, and masks to create photos (The Voice, n.d.). In addition, the platform “#BehindTheVoice” was launched, which allows consumers to find detailed information on how artists prepare for performances, get backstage photos, and more videos and photos from shows. “Voice Tailgate’s” pre-show integration allowed fans to ask questions directly and interact with the artists and venue (The Voice, 2016). These actions enabled the company to achieve a broader reach and a higher frequency of social media interactions.
Increasing the Efficiency
The effectiveness of social media interactions could be improved by communicating with the audience. For example, inviting fans to share their personal stories, attend fan meetups, or participate in Meet&Greets. Open-air format events, where artists can interact with the audience outside of social media, would be effective. Publishing videos, photos, and interview recordings from these meetings could attract more viewers to consume the content and increase the show’s TV reach.
Current Activities
The Voice has multiple social media platforms where content about the show is posted. For example, the official Twitter account posts information about current events and the show’s winners (The Voice, n.d.), while the website provides links to videos and blogs (The Voice, 2023). The effectiveness of the interactions is based on broad exposure and utilizing different venues for broad coverage, as well as reminders and audience interaction. The Voice has an app that allows users to vote and play by creating their own show. This app meets the audience’s needs by fulfilling the goal of keeping the viewer’s role in the show’s outcome and offering personalized content.
Conclusion
It can be concluded that The Voice’s interactions with audiences through digital media are successful and varied. Using different platforms, providing personalized content, and catering to the target audience’s desires keep the show interesting. The Voice offers a variety of content during season breaks. It utilizes social media to engage with fans and offer them unique content such as artist preparations, photos, and behind-the-scenes videos.
References
The Voice. (2023). NBC. Web.
The Voice. (2016). Shorty Awards. Web.
The Voice. [@NBCTheVoice]. (n.d.). The Voice. Web.