Mission Statement
The Hydro Flask company is based on producing thermos flasks and water bottles. This advantageous position corresponds to the latest trends in politics and social networks. The Hydro Flask brand has also become popular thanks to videos on the TikTok social network.
Many celebrities and bloggers, taking advantage of the popularity with a young audience, began to record videos with the company’s products. These influencers helped boost brand visibility and align Hydro Flask with environmentally conscious lifestyles. They are produced by the company’s central values, which fight for reasonable and reusable consumption.
Background and Highlights
This company appeared relatively recently, in 2019-2020, and immediately established itself as a brand supporting eco-activists and animal rights activists. Since 2019, the popularity of reusable tableware has sharply increased, as there is a noticeable trend against plastic and for reasonable consumption (Pentelovitch & Nagel, 2022). On the company’s main website, you can see many photos of nature and hiking: the brand positions itself as the principal assistant to travelers and lovers of outdoor recreation.
Moreover, the main principles of their products can be noted on the website (Shin, 2022). Firstly, these are the natural colors that people meet in nature: blue, green, and gray. These colors reflect the brand’s connection to natural landscapes and outdoor experiences. Further simplicity in product design: minimalistic design with the company logo (Azmi, 2021).
The company is headquartered in the Pacific Northwest, in Bend, Oregon. Moreover, in addition to bottles for drinks, their website also presents lunchboxes and hiking backpacks.
Main Competencies
Therefore, the company’s main competency is the production of products that will replace disposable plastic. Although other brand positions are presented on the site, Hydro Flask has gained recognition thanks to the famous flask logo on its reusable cups. Thus, its eco-orientation distinguishes the Hydro Flask brand from its competitors. The brand aims to inspire people to use reusable containers for water and other beverages.
References
Azmi, K. N. 2021. Technology Entrepreneurship (ENT600): Hydro Flask.
Shin, C. K. 2022. Intellectual Property News.
Pentelovitch, N., & Nagel, J. K. 2022. Understanding the use of bio-inspired design tools by industry professionals. Biomimetics, 7(2), 63.