Spirit Airlines is a renowned American ultra-low-cost carrier with its headquarters in Miramar, Florida. The airlines’ operations are scheduled within the United States, Latin America, and the Caribbean. The company has faced numerous crises relating to delays, flight problems, and misconnections. According to Duffy (2022), Spirit Airlines received over 5,000 complaints, as reported by the US Department of Transportation (DoT). The report indicates that in April of 2022 alone, the Airline recorded 394 complaints about flight problems and 30 complaints for baggage and reservations, boarding, and ticketing (Duffy, 2022). Additionally, 122 complaints were recorded over refunds, while other common complaints against the Airline touched on customer service, fares, and overselling (Duffy, 2022).
Spirit Airlines Mission, Vision, and Balanced Scorecard
The mission of Spirit Airlines is to deliver the best value in the sky and be the most successful Airline on earth. The company’s vision is to stay committed to delivering the best value in the sky while providing an extraordinary guest experience (Spirit airlines, 2022). Table 1.0 below illustrates the Spirit Airlines balanced scorecard.
Table 1.0
References
Duffy, K. (2022). Spirit Airlines was the most complained about US carrier in April, followed by American, amid flight cancellations and delays. Business Insider. Web.
Spirit airlines. (2022). About Spirit. Spirit airlines. Web.