Importance of Marketing Program in Organizations Essay (Critical Writing)

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To achieve the set goals and objectives, an institution must have a clear set of rules to follow. In this sense, the focus must be the core of any organization. The following study aims to assess the recommendations I would suggest if hired by Shouldice hospital. The nature of the CRM Structure will as well be considered. Also, discussions on service failure and recovery will be employed.

As a Shouldice Hospital hired employee, I would first investigate existing studies initiatives to see what software solutions were performed. Moreover, I would check what information was analyzed, the results, and how the patients’ satisfaction was enhanced. These are commonly not brilliant since they do not run many software programs. Afterward, I will begin to examine current social considerations, health care policy, financing systems, coordination mechanisms, current technology, and processes used that form the backbone of how patients receive healthcare.

Based on the preliminary review, I would lay out a research facility premised on major areas. These include procedures, medical advancements, personal behaviors, and financial systems to determine how these variables influence affordable healthcare, the provision of health patients receive. The costs required, thereby acquiring the social science perceptions of both individuals receiving health care services and organizations that provide it. With the outcomes, I would describe the primary goal as implementing the best integrative approach. This would help in managing, financing, and delivering high-quality care, reducing medical malpractice and errors, and increasing overall patient health care services.

The CRM program should begin with collecting all specific information about graduate students before they graduate from college. Following graduation, data such as employment, further studies, and business details must be recorded. All occurrences and festive occasions should have a CRM review panel that monitors and ensures graduated students’ involvement while keeping the communication link open. All former students could be called in for guest lectures, attendees and presenters, and coaching and postings.

Also, marketing automation tools should be incorporated; since most CRMs often offer automation tools for marketing. Also, tracking of sales and marketing should be employed. Built-in reporting and analytics should as well be put into place. Additionally, advanced communication features should be considered with the integration of support and ease of use. Lastly, on CRM, customer service and support tools should be improvised.

The university should allocate funds to handle a solution to maintain the CRM system to send status reports to trainees electronically and invite them and their relatives to Alumni Day and other events. They should also keep track of activities and maintain a channel of communication that advantages students, the university, and graduate students. And a regular survey to gauge their thoughts and feedback on events, happenings, operations, and so on.

The above research has indicated that an institution must have a clear set of rules to follow to achieve the set goals and objectives. The above statement is to imply that focus must be the core of any organization. The recommendations suggested have been incorporated too, with the nature of CRM Structure been considered with discussions on service failure and recovery employed in the study. Features such as marketing automation tools, tracking of sales, and marketing have been discussed. Built-in reporting and analytics must be put into place. Also, advanced communication features must be considered with support integration and ease of use to enhance the CRM structure, maximizing continued relationships with graduates.

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IvyPanda. (2022, November 14). Importance of Marketing Program in Organizations. https://ivypanda.com/essays/importance-of-marketing-program-in-organizations/

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IvyPanda. 2022. "Importance of Marketing Program in Organizations." November 14, 2022. https://ivypanda.com/essays/importance-of-marketing-program-in-organizations/.

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