Innovation Idea: Problem With Organization and People’s Self-Discipline Report

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Entrepreneurs are frequently regarded as innovators due to current competitive conditions that force them to be creative. Due to globalization, people in business introduce new products, services, and methods of production (Eurich, Weiblen, & Breitenmoser, 2014). They search for new sources of supply and re-organize the whole industries to be commercially viable. Entrepreneurs collect new ideas, they are motivated by arising problems and look for innovative solutions (Tynnhammar, 2019).

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They borrow existent ideas and update them to create new services and goods. The process of innovation has six steps of problem-solving – problem observation, problem definition, idea generation, idea synthesis, idea evaluation, and solution implementation. This work describes the process of the innovation idea development by the author, who searches for a product that will solve the problem with organization and people’s self-discipline.

Problem Observation

The process of innovation and problem solving is impossible without the definition of a problem. This process requires the direct and indirect observation of consumers and production processes. Entrepreneurs analyze people’s demands, wishes, complaints, and even dreams concerning the products that may enhance the quality of life and solve specific problems (Euchner & Ganguly, 2015). The investigation of production processes identifies their strong and weak, pain, points that need to be improved.

Three problems of everyday life are identified and explored via indirect and direct intelligence. Indirect observation is a non-engaging way of market and public opinion analysis. For indirect intelligence observation, the author of this research chose forums, social media groups, online surveys, and blogs where people share their opinions concerning innovative products they would like to have. For direct intelligence observation, the author initiated discussions by putting questions in online questionnaires concerning everyday problems, and people suggested potential solutions.

The first everyday problem detected by the author is the transport problem. Public transport frequently is slow and not comfortably accessible in all locations, automobiles negatively influence the environment, and their quantity disturbs a significant number of community members. Travelling still remains unobtainable for many people due to ticket expensiveness. Through direct and indirect intelligence observation, it was found out that the author’s dissatisfaction and unmet needs concerning transportation are common for the majority of people to a greater or lesser degree.

They actively discuss what inventions in this sphere they would like to see and what measures may be assumed to solve the problem of transport cost-inefficiency, pollution, or inaccessibility. Internet users frequently propose high-speed trains within cities, the use of emission filters for vehicles for environment safety, individual or public underground parking places, or underground road nets for more free spaces. A prevalent number of online discussions’ participants dream about flying automobiles and teleportation in the future.

The second problem that the author would like to solve and make everyday life more comfortable is the issue of reproduction. The majority of people need innovative products that will save and transmit images, melodies, text, or smells. In discussions, they describe computers that may translate not only images and sounds but smells as well, and pens that will be able to copy a hand-written text in an electronic format. They mention electronic products that will save texts, music, and pictures in a computer system directly from a person’s mind or transmit textbooks into the mind to learn while sleeping. Other desired innovations include an artificial LED window, a mirror with the PrintScreen function, and an unconceivable food printer.

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The third problem is a lack of self-discipline and organization. A substantial number of people do not know how to organize their time or create an order in a wardrobe. They frequently forget keys at home, drink more alcohol or spend more money than they expected. Internet users would like to have more products that will help them to establish control in all spheres of their life. They describe artificially intelligent devices that help them to plan their activities or finances and search all essential information.

Problem Definition

After the investigation of customers’ unmet desires and weak points in products and production processes, it is highly essential to define the problem and determine the problem’s potential root causes. The innovators should identify not only what or who is a cause but why, where, and when the problem appears as well. The problem selected by this work’s author is a lack of people’s self-discipline and organization.

A large number of people all over the world, regardless of their age, gender, ethnicity, location, and socioeconomic status, currently cannot effectively control their time, finances, or state due to individual characteristics, busyness, or stress. This statement gives answers to the elements that provide the problem’s root causes – who (people), what (they experience a lack of self-control), why (individuality, busyness, stress), where (worldwide), and when (at the present day). The entrepreneurs’ goal is to create a new product or modify an existing one that will help people with the organization of their time and space, remind them essential things, or control their expenditures.

Idea Generation

Any innovation is unfeasible without the generation of the problem’s all possible solutions. Creative, alternative, irrational, and even unrealistic ideas should be taken into consideration, as multiple variations suggest the best solutions (Vanwersch et al., 2016). For the organizational issue, the author has chosen the generation of ideas concerning various electronic products that may encourage users’ self-discipline. That is why possible solutions are:

  • Mobile Secretary. Mobile Secretary is a smartphone program that will not only operate the device and search for information on the Internet but function as a real-life secretary. It will be able to place online orders, answer emails, monitor a schedule, record the user’s speech, and perform a complex search of data;
  • Closet Organizer Application. It is a mobile application that saves the user’s time by recording all clothes in a wardrobe and automatically creating possible outfits according to the established parameters of color, season, and style;
  • Smart Glass. Smart Glass is a glass with an embedded electronic system that will help to control the state of a user who drinks alcohol. It will save the number of drinks, identify their quality, give a signal when it is better to stop, and send the user’s coordinates to his or her relatives and friends;
  • Smart Hand Weights. It may be an ideal invention for people who would like to organize their sporting activities. Hand Weights with an electronic system will control the user’s blood pressure and pulse rate, provide the set of exercises, and record the weight loss progress;
  • Remote Lock System. This system will help people to open an apartment door if they forget the keys at home;
  • Security Tile. It is a small electronic device that may be useful for distracted people who constantly lose their belongings. It may be attached to a bag and tracked through geolocation if a bag is missed;
  • USB Flash Drive with Visible Storage. USB flash drives are highly widespread devices that are used by the majority of people worldwide. However, it is not possible to examine the driver’s empty space without plugging it in a computer or notebook. A modified USB flash drive will have an external indicator of the driver’s occupancy;
  • Decision-Making Application. This mobile application that makes a random choice between several settled options may be useful for people who are not organized, suffer from stress, or want to avoid decision-making;
  • Financial Planner. Financial Planner is a website or application that will contain information related to the user’s credit cards, loans, income, and expenditures;
  • Electronic Purse. Electronic Purse will combine an ordinary wallet with advanced technologies for its owner’s financial control. A purse will be equipped with a screen and an electronic system that may identify the denomination. This system will be connected with bank accounts as well. Users will be able to control their finances as they will always see how much money they have, and set additional parameters of cash savings and spending on specific product groups.

Idea Synthesis

Idea synthesis is used to eliminate the implausible variants by organizing all proposed ideas into groups. At first, the author arranged all potential solutions into two groups according to its existence. Smart Hand Weights, Remote Lock System, Security Tile, Decision-Making Application, and Financial Planner are products that already exist or the devices with similar functions are invented, and they cannot be regarded as innovations. Hereafter, the author divided the rest of the products into two subgroups according to their universality. Closet Organizer Application and Smart Glass will be useful for a limited number of people; the majority of men and humans who do not drink alcohol will not be interested in these products’ purchase.

Mobile Secretary is a program that theoretically will be developed and implemented in the future by international mobile giants such as Apple and Samsung as their devices are already equipped with helping programs. USB Flash Drive with Visible Storage may be a highly practical device, however, its updated function is not essential. That is why, through the evaluation of all potential ideas, Electronic Purse was chosen by the author as the most practical innovative product. It could be merged with Financial Planner and borrow some of its functions.

Idea Evaluation

The identified solution should be evaluated in detail according to tree criteria – the product’s feasibility, usability, and market opportunity. Electronic purse is the most feasible innovation among other proposed variants as it combines universality, accessibility, and originality. The technology of the implementation of electronic systems in the articles of daily use is already developed, however, Electronic Purse will be a highly-demanded device. Its production is potential, and it will be able to fill the market gap as it does not have alternatives, and entrepreneurs will not face competition. Moreover, this innovation is highly multi-faceted as it will be useful for a prevalent number of adults worldwide. Although people earn and spend money, they frequently have problems with self-discipline concerning spending.

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Occasionally, they cannot control their finances as they do not have a visual demonstration of the amount of money they have. With the help of Electronic purse, they will always see their cash resources, bank deposit money, and incomes. They will be able to control spending on food, entertainment, or clothes as well. The system of the purse will be connected with a bank and block the credit card if it is missed or stolen.

Solution Implementation

The organization of the production process will be more reasonable if Electronic Purse will be manufactured in collaboration with companies that provide technologies and electronic systems. The solution is challenging due to the system complexity that should be implemented in a small unit, and this peculiarity may negatively influence the device’s price, making it less affordable for a large number of customers. Nevertheless, an appropriate advertising campaign in social media and an open pre-order will solve this problem.

Conclusion

The author of this work has developed a market-pull innovation idea with the use of the six-step process model. Three everyday problems were identified and explored via indirect and direct intelligence – transport problem the issue of reproduction, and a lack of self-discipline and organization. For indirect intelligence observation, the author of this research chose forums, social media groups, online surveys, and blogs where people share their opinions concerning innovative products they would like to have. For direct intelligence observation, the author initiated discussions by putting questions in online questionnaires concerning everyday problems, and people suggested potential solutions.

The problem selected for this work is a lack of people’s self-discipline and organization. A large number of people all over the world, regardless of their age, gender, ethnicity, location, and socioeconomic status, currently cannot effectively control their time, finances, or state due to individual characteristics, busyness, or stress. For the solution of this problem, ten variants were proposed and evaluated according to its originality, universality, and accessibility.

Electronic Purse was chosen as the most feasible innovation among other proposed variants as it combines universality, accessibility, and originality. It will be equipped with an electronic system connected with bank accounts that help customers to control their finances. Regardless of the device’s potential high price, Electronic Purse will be appreciated by a prevalent number of people.

References

Euchner, J., & Ganguly, A. (2015). Business model innovation in practice. Research-Technology Management, 57(6), 33-39.

Eurich, M., Weiblen, T., & Breitenmoser, P. (2014). A six-step approach to business model innovation. International Journal of Entrepreneurship and Innovation Management, 18(4), 330-348.

Tynnhammar, M. (Ed.). (2019). New waves in innovation management research. Wilmington, DE: Vernon Press.

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Vanwersch, R. J. B., Shahzad, K., Vanderfeesten, I., Vanhaecht, K., Grefen, P., Pintelon, L.,… Reijers, H. A. (2016). A critical evaluation and framework of business process improvement methods. Business & Information Systems Engineering, 58(1), 43-53. Web.

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