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Innovation Management in Business Essay

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In the 21st century, the majority of companies maintain their success by constantly improving their products and services. In the era of rapid technological growth and breakthroughs, people expect innovations that will make their lives even easier. As a result, the main objectives of any company should be first to identify the obstacles via reviewing the team’s progress and output and the overall objectives, and then making changes and incorporating new goals on innovative approaches.

First, it is vital to recognize the obstacles of the firm and what hinders its progress. For this purpose, it is necessary to review the overall progress and input of the employees. At times, obstacles that businesses experience might be due to poor communication or lack of employee motivation (Anderson et al., 2021). Another factor that can help identify the obstacles can be reviewing the short- and long-term objectives and whether there has been progress in any area (Nuno & Anunciação, 2021). Then, when the obstacles are identified, it is necessary to overcome them, which can be done via change management initiatives. Through change management, it will be possible to set new objectives and new incentivizing factors (Rodrigues et al., 2020). For instance, during COVID-19, many companies transitioned into their leadership styles and managed to transform their companies into digitized platforms (Ratten, 2021). For example, Netflix, being a streaming and production company, emphasized the promotion of its streaming-subscription services (Rakesh & Wind, 2020). Therefore, to incorporate innovations, it is vital to concentrate on eliminating challenges and new customer demands.

In sum, the major aims of any organization should be to first identify the challenges by evaluating the team’s development and output as well as the overall goals, and then to make adjustments and include new targets based on creative techniques. First, it is critical to understand the company’s challenges and what prevents advancement. Once the barriers have been located, it is next required to remove them, which may be accomplished through change management programs. For instance, several businesses were able to change their leadership and develop digital platforms during COVID-19.

Reference List

Anderson, L., Fleming, D., Hamilton, B., & Wardwell, P. (2021) Continuous improvement: Seek perfection, embrace scientific thinking, focus on process, assure quality at the source, and improve flow & pull. United States: Routledge.

Nuno, G., & Anunciação, P. (2021) Reviving businesses with new organizational change management strategies. United States: IGI Global.

Rakesh, N., & Wind, J. (2020) Transformation in times of crisis: Eight principles for creating opportunities and value in the post-pandemic world. United States: Notion Press.

Ratten, V. (2021) COVID-19 and entrepreneurship: Challenges and opportunities for small business. United States: Routledge.

Rodrigues, S. S., Almeida, P. J., & Almeida, N. M. C. (2020) Mapping, managing, and crafting sustainable business strategies for the circular economy. United States: IGI Global.

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