Introduction
Integration of automated processes can be beneficial to organizations since there is quality and accuracy assurance. Therefore, it is upon the corporation to adopt implementation strategies that will not be resisted by the employees. Tarsus Distribution made a bold move to automate the data entry activities. However, the organization poorly communicated its intention for change. Before implementing any organizational change, the company must communicate the benefits to all the stakeholders involved. The employees should be prioritized since they determine the success and failure of proposed changes.
Discussion
Tarsus Distribution failed to answer two basic questions for an effective change communication: “What is in for me?” and “What does it mean to me?”. The organization did not have to just simply answer the two questions but present to the employees the benefits of using robots. The majority of the employees felt that the robots will take over their roles, making them jobless. In answering the first question, “What is in for me?”, Tarsus Distribution could engage the employees by telling them a series of training sessions that would enable them to control the robots. Additionally, the company could demonstrate how the use of robots would increase employee output (Huang et al., 2022). Therefore, the employees would feel that the change is meant to benefit them.
Conclusion
Meanwhile, in answering the second question, “What does it mean to me?”, Tarsus Distribution should consider discussing with the employees the necessary skills required to operate the robots and make the change. For instance, informing them on the possibility of new knowledge and skill acquisition could make the employees positive about the change. Answering the two questions could have helped the organization avoid miscommunication among the employees and consequent change implementation failure.
Reference
Huang, G., He, L.-Y., & Lin, X. (2022). Robot adoption and energy performance: Evidence from Chinese industrial firms. Energy Economics, 107, 105837.