Intel mainly sells our goods to original design manufacturers and original equipment manufacturers. Original design manufacturers provide branded and generic private-label resellers’ design and manufacturing services. The company also sells to other manufacturers, such as those that produce a wide range of commercial and communication systems (Intel’s customer performance, n.d.). Customers that purchase PC components and other items from us through a global distributor, resale, retail, and original equipment manufacturers channels also count among our clientele (Intel’s customer performance, n.d.). Thousands of indirect client builders who buy Intel microchips and other items from our distributors—make up our global reseller sales channel. With the help of our boxed processor program, distributors may sell microprocessors in modest numbers to clients of systems builders.
Marketing Mix
Product
The technological company Intel works in developing, producing, and selling semiconductors and in automation, artificial intelligence, driverless cars, and computer hardware. The line of products, product strategy, product life cycle, raw materials required for product production, and market segmentation are all significant weight in Intel’s marketing mix (Mehta, 2022). For its marketing plan of inventing and releasing new processors each year, Intel is a market leader rather than a follower and has successfully captured several market categories.
Place
Due to its ease of capturing the global technology industry, Intel Corporation is a significant player in the market. The corporation operates in 63 nations, including China, Vietnam, Malaysia, Ireland, and India (Mehta, 2022). It runs out of its corporate headquarters in Santa Clara, California, and offers online and offline goods to businesses and private customers (Mehta, 2022). The company’s Intel shop sells the finished goods of various product lines and maintains direct marketing and public relations with customers. In addition to having physical stores in key locations worldwide, the shop is a component of the official website. The embedded products that employ Intel boards and microchips are sold by authorized dealers in Intel’s marketing mix. Utilizing a variety of venues as part of a company plan increases the worldwide market presence and market share.
Price
The Intel marketing campaigns determine the variable pricing approach after considering elements like the cost of manufacturing and consumer demand. In order to enhance its position in the market, Intel has a wide range of goods in its arsenal, including more expensive items like Intel Xeon CPUs and less expensive ones like Intel Atom Processors (Mehta, 2022). The variable pricing technique aids in increasing sales and generating significant profits for the business. Intel’s marketing mix employs an intensive strategy for market penetration, fostering brand loyalty, and building brand equity. With the aid of this marketing plan, a company may expand into new markets, increase market share, solidify its brand’s position, and generate significant profits.
Promotion
Intel uses direct marketing as a marketing method to promote its goods and interact directly with consumers and other stakeholders. To keep a tight grip on makers and dealers of equipment, the corporation practices personal selling and engages them directly (Mehta, 2022). Another critical instrument in the brand’s promotion marketing plan is public relations. The firm has entered into several sponsorship agreements to increase brand recognition and presence in the market. To improve its reputation and exposure, the corporation continues to fund scientific competitions and other events. One of the critical components of Intel’s marketing strategy for brand recognition and product promotion has been advertising (Mehta, 2022). To raise awareness of the brand and the available products, distinctive and educational advertising campaigns are developed and displayed on conventional media platforms, including billboards, newspapers, and industry publications in print, radio, and TV the online device.
References
Intel’s customer performance. (n.d.). CSI Market. Web.
Mehta, R. (2022). Intel marketing mix – 4 P’s and marketing strategy. Digiaide. Web.