Spain, Ireland, France, Morocco, and Venezuela are the countries we are going to trade with as they have the greatest potential to accept our products. To analyze the environmental factors which impact marketing in each of the mentioned countries, the following information should be considered, population demographics, marketing infrastructure, social and cultural consumption value, economic performance value, and trade agreements of these countries with the USA, if any.
Demographic information is very important as it helps understand how many products may be consumed by the country. The number of population and its natural increase along with the increase of the immigrants influence marketing possibilities in the country. To consider the economic activity of the countries we are interested in as a focus of our marketing, GROWTH rate of GDP volume should be researched. The highest real GDP gross rate has Ireland, 1.9, then comes France with 1.8 and Spain with 1.7 (US Census Bureau, 2011).
The USA has free trade agreement with Morocco (2010 Exports of NAICS Total All Merchandise, 2010). Being a member of the world trade organization, the USA is able to have trade with such countries which are also the members of the WTO as France, Ireland, Spain and Venezuela (accepted on January 1, 1995) (Members and Observers, 2008).
Considering the foreign trade division from TradeStats Express™ Home (2010) it is possible to state that the USA trading relations of the USA on the basis of the 2010 exports of NAICS total all merchandise are more active with France (27,1010,086,542), Venezuela (10,871,458,252), Spain (10,150,152,036), and Ireland (7,271,995,620). Less active relations are with Morocco (1,947,232,972). These data are presented in thousands [$ USD].
Social factors are also important for the analysis of the marketing opportunities in the country. Considering the percentage rate of male in labor participation, it should be mentioned that 80% of male population work in Morocco and Venezuela, while only 62% in France. This shows the social relations in the country and the attitude to the equality of male and female roles in the society.
Considering the cultural levels in the countries, school enrollment gross may be discussed. 107% of gross in school enrollment is observed in France. Still, other countries do not leg behind too much, and in Venezuela this activity is 103%, the lowest among the countries we dwell upon (The World Bank, 2011).
Market value of the countries under consideration is important for the analysis of their marketing. It is impossible to consider the whole picture by stating the market value only of the last year. It is better to see the dynamics and changes in the market capitalization from 2005 to 2009. The following general conclusion may be drawn, market value in Spain, France, Morocco and Venezuela has increased, while this activity in Ireland has lowered (The World Bank, 2011).
The information presented in this analysis may help us understand the general situation in the countries and consider the marketing strategies necessary for successful export of the EduTot products. Statistical and economic data has always been the center from the analysis for predicting the possible rate of export and the analysis of the market of another country.
Reference List
2010 Exports of NAICS Total All Merchandise. (2010). TradeStats Express™ Home. Web.
Members and Observers. (2008). World Trade Organization. Web.
The World Bank. (2011). Web.
US Census Bureau. (2011). Web.