Introduction
The term disruptive technology refers to those technological innovations along with products or services that try to override the prevalent technological or other products in a market. They are targeted towards a niche market and focus on entertaining a specific need. These technologies trigger revolutionary changes in transforming different processes or operations.
Main body
Disruptive technologies create growth in the industries they penetrate or create entirely new industries through the introduction of products and services that are dramatically cheaper, better, and more convenient. These disruptive technologies often disrupt workforce participation by allowing technologically unsophisticated individuals to enter and become competitive in the industrial workforce. (Kostoff, Boylan, Simons)
The revolutionary technology on the other hand, brings in the market products with significant improvements in terms of performance and usability.
Internet has emerged in last few decades as the platform for reshaping the concept of various business processes and business models. Just as motor cars replaced horse-pulled carts, e-commerce has wiped the contemporary model of conducting business in almost all the strong economies of the world. Internet based business has opened new arenas for marketing and has enhanced the potential consumer base such that the market is no longer confined to geographical boundaries. Suddenly, whole world could belong to the list of your target market and reaching it is more simple, inexpensive and less time or resource intensive.
The mode of communication for businesses, individuals and communities has been completely transformed with the advent of technology. The use of letters or telegrams has been overturn by mobile, satellite phones and emails. The telecommunication sector has completely wiped the concept of exchanging letters for the delivering messages or expression of thoughts.
The internet is a great platform for collaboration. It lets people and businesses all over the world communicate and trade with one another. It is a wholly liberating medium. The internet has been incredibly disruptive across many industries – from retail to manufacturing to finance to entertainment. (Zennstrom, 2007)
The ease technology has brought is most of the time is taken as disruptive rather than revolutionary because what it tries is to provide people with solutions that are affordable, faster, smaller or more convenient. They try to change the modes people use to interact, exchange their thoughts or express their feelings. It has tried in every way to snatch the traditional social norms and monopolies along with contributing towards turning upside down the chains contemporary business models had in every industry.
No doubts it has revolutionize the way of lives globally if we consider old communication mechanisms with telecom, but it’s been seemed as extremely disruptive industry where e-commerce replaces bricks and mortar model of businesses as it has entirely wiped channels of distributions and numerous chains of trade.
There is also some difficulty in the acceptance of various ways internet could be used by different people around the globe, this difficulty in adaptation to modern ways also has encouraged displeasure towards adjustments with modern mechanism of work. Internet itself has provided people with simpler and useful modes of operations at the expense of replacing the traditional concepts and ways people were adapted to and here it stand as being disruptive.
Reference
Kostoffa, N., Ronald, Boylan, Robert, & Simon, R., Gene.(2003). Disruptive technology roadmaps. Technological Forecasting and Social Change Volume 71, Issues 1-2, Pages 141-159. Roadmapping: From Sustainable to Disruptive Technologies.
Zennstrom, Niklas. (2007). The Tech Lab. One-Minute World News. Last Updated: Friday. Web.