Investigative Report on Arizona’s Theme Park Industry for TRC, Inc. Research Paper

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Table of Contents

Introduction
History of Theme Parks
The Current State of the Theme Park Industry
Theme Parks Success
The Local Audience for Theme Parks
A Description of the Competition and Developing Trends
Conclusion
Recommendation
References
Appendix

Introduction

TRC, Inc. remains one of the leading global consulting and construction management firms that provide environmentally focused solutions. The firm has embarked on a groundbreaking venture to establish a new theme park in Arizona, and our consulting firm is committed to providing comprehensive insights to ensure its success. However, there is a need to understand the historical context and current state of theme parks to arrive at an informed decision about this endeavor.

History of Theme Parks

Theme parks (TP) trace their origins to Luna Park on Coney Island in 1903. As explicated by Jenkins (2023), TP was influenced by international parks such as Tivoli Gardens and the White City. However, it was not until 1955 that the industry underwent tremendous changes with Disneyland leading the way (Jenkins, 2023). Today, theme parks have expanded from conventional to urban spaces characterized by unique thematic identities, rides, shows, and immersive environments.

The Current State of the Theme Park Industry

The theme park industry in the US is a significant part of the entertainment sector. As of 2023, the number of Amusement Parks businesses in the US increased by 9.1 percent to 620 (IBISWorld, n.d). According to a survey, 70 percent of US millennials favored parks, in contrast to a smaller percentage of Gen X members (Amusement Park popularity, 2020). In the US, the industry’s size reached 16.7 billion as of 2022 (Statista Research Department, 2023). While it is true Arizona has yet to invest heavily in theme parks, several projects, such as Cannon Beach/Revel Surf, demonstrate the state’s potential growth in this sector (Frigerio, 2021). Overall, the TM industry is poised to transform Arizona in the next five years.

Theme Parks Success

Successful theme parks such as Disneyland Park and Magic Kingdom are characterized by thematic identities, multiple themed areas, controlled access, diverse attractions, themed entertainment, and supporting facilities. For instance, Disneyland Park consists of “nine themed “lands” and several concealed backstage areas” (Disneyland, 2019, para. 2). While Arizona lacks major theme parks, the proposed developments in the state align with evolving consumer interests related to cutting-edge rides, quality service, and cleanliness. Themes that emphasize nature and technological advancement could appeal to the diverse demographic makeup of Arizona.

The Local Audience for Theme Parks

Arizona presents a unique and promising landscape for theme parks due to its diverse natural wonders and adventurous spirit. This explains why proposals such as The Strand @ Gilbert and Cannon Beach/Revel Surf are currently being implemented (Frigerio, 2021). In line with this, the local audience, comprising diverse age groups and interests, seeks experiences that align with Arizona’s landscape comprising picturesque waterfalls and desert hiking trails.

A Description of the Competition and Developing Trends

Arizona’s unique natural wonders and landscape set the stage for innovative developments. Projects like The Strand @ Gilbert reflect Arizona’s potential growth in the sector, aligning with the diverse interests of the local audience. These developments, informed by cutting-edge rides, resonate with Arizona’s demographic makeup. However, Arizona’s main weakness is that it has never been a top summer tourist destination due to the desert heat.

Conclusion

Arizona’s theme park industry is on the brink of significant transformation influenced by its distinct and dynamic natural wonders. The state’s potential for growth is evident in innovative developments like Cannon Beach/Revel Surf. As explicated above, thematic identities, diverse attractions, and high-quality services are essential components of a thriving theme park. In Arizona, themes celebrating nature, adventure, and technological innovation can captivate the diverse demographic makeup.

Recommendation

A critical look at the aforementioned factors, TRC, Inc. should seize this opportune moment to create a theme park that harmonizes with Arizona’s landscape. Embracing cutting-edge rides, immersive storytelling, and eco-friendly initiatives can set the new park apart. Engaging with local communities and incorporating their preferences into the park’s design would enhance its appeal. Moreover, establishing partnerships with local businesses can enrich the park’s offerings.