Introduction
Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area that will also be interesting for the hard-working people that spend their working and vocational time outside. Furthermore, since the production of John Deere products is directly linked to specific materials, the new branch of the brand can also incorporate these materials.
The proposed product is the John Deere Air Conditioning system that will be perfect for large families of hard-working people. The design of the system can correspond with the style of the John Deere consumer equipment connected to the lawn and ground care. A household that has the John Deere lawnmower can enjoy a relaxing time inside their house after mowing their lawn.
Analysis
The market of the domestic technologies was only explored by the company in terms of products that are used outside; thus, it is high time to think about the products that will make the life of the potential customers more comfortable inside. The John Deere Air Conditioning system should initially be targeted at states situated in hot climates since potential clients in such regions seek AC systems that will be both powerful and efficient. In order to reach the target audience in the hot climate regions, John Deere should manufacture and design the new AC systems in a way that is innovative and durable, providing the best possible maintenance services and deals. For instance, customers that already use John Deere products can be eligible for the 10% discount on the new AC system.
Furthermore, in order to develop in accordance with the corporate “goodwill” efforts, John Deere is advised to start its new product campaign by offering the AC systems to under-funded schools, hospitals, shelters, and other public facilities. By working in cooperation with non-profit organizations that help local communities, John Deere will be able to help the individuals in need as well as encourage other members of the communities to put in their contributions. If the cooperation with non-profit organizations will be successful, Jonh Deere can also create its own organization that will target the needs of the worldwide communities that live in the lack of comfortable conditions. The willingness of the company to enrich the international communities and to enhance the lives of people in need can be beneficial in attracting the public attention to the brand as well as sustaining its reputation of the company as being a “great citizen.”
Conclusion
To conclude, by entering the market of domestic technologies with a carefully designed and innovative Air Conditioning system, John Deere will be able to enrich the lives of people in the worldwide communities. John Deere can offer deals to new and already loyal customers as well as providing the global communities in need of comfort in their households or community facilities with Air Conditioning systems that will be beneficial for them.
The target audience that will become the primary recipient of the new product is the individuals that live in the hot climate conditions as well as the land workers that already use John Deere products. In addition, the company will be able to expand its presence in Asia and South America by means of building new plants in those regions and employ more staff, increasing the levels of job security.