Introduction
Any athlete knows that their athletic career will not last forever. This realization inherently poses the question of how to maximize one’s savings for the future. In this assignment, the case of the professional soccer player Karim Benzema will be examined. A SWOT analysis will be performed to determine his strengths, weaknesses, opportunities, and threats in relation to his personal brand. The findings will help inform a future strategy for developing the brand.
Studying the Athlete Through His Social Media
For this investigation, Instagram was chosen as Benzema’s touch point. By analyzing Benzema’s posts and interactions with his followers, one can gain insight into his personal brand, interests, and beliefs. Benzema’s Instagram posts and reels frequently feature collaborations with sportswear brands, such as Adidas (Benzema, 2022). Studying the engagement and comments on Benzema’s posts can also reveal how their audience views his personality. In Benzema’s case, the follower base seems positive, eagerly reacting to brand endorsements and candid posts. Overall, this speaks well of the success of Benzema’s Instagram account.
SWOT Analysis of the Athlete’s Public Image
Strengths and Weaknesses
Based on this knowledge, the SWOT analysis of Benzema can be completed. Benzema is a very accomplished professional soccer player. Publicity is his main strength, with his reputation as a gregarious, self-assured, and gifted athlete. Another strength of his is his sizable and devoted following. As for weaknesses, he has been embroiled in several controversies throughout his career, which could have harmed his reputation (Chrisafis, 2021).
Opportunities and Threats
Regardless, Benzema has the chance to further develop his name and renown through collaborations and other economic endeavors, which is a significant opportunity. However, it would be prudent to keep threats in mind, as his reputation could also be harmed by negative press or new controversies. It can be concluded that Benzema’s brand has undeniable potential, although its further development is simultaneously lined with potential threats.
Marketing Positioning and Storytelling
According to Benzema’s current marketing positioning, he is shown as a self-assured, endearing, and accomplished athlete who personifies grit and perseverance. It seems sensible to continue positioning him as a role model for individuals who aim to excel in their areas and are not scared to be audacious and take chances (Benzema, 2023).
As for storytelling, it revolves around Benzema’s ascent to the status of one of the most outstanding soccer players. It can be reworked by highlighting his charitable endeavors and demonstrating how he uses his power and platform to improve the community. Ideally, Benzema’s marketing positioning and narrative would highlight his outstanding talent and abilities, resolve, charming demeanor, and societal impact.
Communication Strategy
Benzema’s communication strategy would incorporate press and TV appearances, social media, and real-life events. Press and TV appearances would focus on using his notoriety to land him interviews and appearances on important news and sports programs. Social media strategy calls for updates on his personal and professional lives and behind-the-scenes material. Finally, live events involve speaking engagements, meet-and-greet opportunities, and other events where Benzema can connect with his fans and supporters. Overall, the goal of this communication strategy is to promote Benzema’s brand and connect with his audience in a personal and authentic way.
Revenue Sources
This strategy would result in the following sources of income for Benzema. A significant source would be sponsorships and endorsements from various brands. Benzema could build relationships with sports-related businesses, including apparel, equipment, and nutrition suppliers.
Another crucial source is revenue from merchandise sales with his name or image, such as t-shirts, jerseys, and other clothing. Benzema would earn money from his appearances at industry events. This selection of income sources is relatively diversified and would allow him to build his brand further.
Conclusion
In conclusion, Karim Benzema’s personal brand carries indisputable potential. It can be promoted using a communication strategy that includes live events, social media, press and TV appearances, and media appearances. This strategy could generate income through sponsorships, endorsements, and merchandise sales. Overall, the key takeaway to enhancing Benzema’s brand is emphasizing his exceptional talent and social influence.
References
Benzema, K. [@karimbenzema]. (2022). Breakfast Goals. [Instagram video]. Web.
Benzema, K. [@karimbenzema]. (2023). Il faut que je finisse le travail. [Instagram photograph]. Web.
Chrisafis, A. (2021). French footballer Karim Benzema guilty in sex tape extortion scandal. The Guardian. Web.