Mobile marketing is one of the most active and rapidly developing areas that allow social networking resources for more profitable economic schemes. The media provided within this tool can be very clearly focused on the target audience, taking into account gender and interests (Łukowski, 2017). The ads shown to users are highly personalized and, therefore much more effective. Using these resources, colonized Coffee can target the mobile network users most interested in coffee. By linking different types of knowledge in particular databases, it is possible to form an audience that will actively interact with the company’s social media accounts. This action will promote the marketing company and increase the popularity of Colonized Coffee.
It is proposed first to collect a database using knowledge management as a strategy. This database may contain users who are most interested in coffee and coffee companies. For example, the organization can study the profiles of people who often interact with other companies in this area. Then, the company can use the already-developed video marketing campaign to attract new visitors through mobile marketing, thereby building a sustainable consumer base.
Reference
Łukowski, W. (2017). The role of knowledge management in mobile marketing. Marketing of Scientific and Research Organizations, 25(3), 135-155. Web.