Executive Summary
The UAE had never valued education until recently when its government began several initiatives and educational reform programs to promote educational growth in several areas of its boundaries. Since 2006, demand for education across the UAE seems to increase each successive year, as the labor market continues to search for more powerful and competent talent to meet the increasing industrial and corporate challenges that seem to demand more professional competency among the fresh graduates. The UAE economy is suffering from the lack of professionally trained experts to meet the labor market demands that seem to require career-focused trained experts. The Learner’s Hope University School will help learners develop through providing career-focused and student-centered education among the Emirati learners and to provide the most professional form of education.
The inspiration behind the development of the university idea for the establishment of the Learner’s Hope University came following the increasing market for engineers, scientists, and technologists in the UAE labor market given the demand for such experts in several private and government corporations. Most of the UAE universities have tried to bring up students with career abilities but have continually failed due to a lack of adequate training skills necessary for the development of career-focused learners. The Learner’s Hope University seeks to ignite a new wave of learning through its strategic objectives and aims that will always drive the achievement of the overall goals of the institution. In its goals, the Learners Hope University strives to promote talent development, support the development of a highly skilled and highly talented workforce.
Additionally, the Learner’s Hope University seeks to improve research and development through technology and offer carrier-focused, student-centered and quality-driven education. In its mission, the University seeks “to contributive innovatively towards nurturing the homegrown UAE talents, through providing the most appropriate university education that inspires effective learning, effective professional development, and effective socio-economic development of the Dubai inhabitants.”
In its marketing plan, the institution seeks to differentiate itself using advanced teaching and learning techniques in the engineering, science, and technology areas. From an external assessment, the institution may face some challenges coming from the retrogressive government policies on private education, growing competition from the state-sponsored institutions, the free-of-charge government education, and curriculum conflict. Internally, insufficient funding, the lack of enough human resources and knowledge of the UAE investment procedures may impede the investment.
The Learner’s Hope University School will target learners who are fresh from their secondary graduation, learners on transfer, and learners from the working class. Regarding segmenting its market target, the institution will conduct a broad campaign program through facilitative education, career guidance programs, workshop programs in workplaces to sensitize learners about proper career selection and career development. With this in place, the institution will entice its customers through subsidized fees, free sponsorships, voluntary workshop programs, and free funding programs. The Learner’s Hope University School will use a market-oriented pricing strategy that will rely on the assessed market prices to set its tuition and program fees. Regarding business ethics, the institution will promote fairness, honesty, non-maleficence, mutual beneficence, and law compliance. In promoting social responsibility, the institution will engage in community research and community development programs.
Business Strategy
The UAE had not been valuing education until recently when the government began several initiatives to promote educational growth in several areas of its boundaries. Education is increasingly becoming the source of social development and professional growth in the UAE given the considerable rates of growth in business technology and entrepreneurship (Judd 45). New ways of delivering education and helping people to achieve various professional skills have emerged to support educational growth and development in the United Arab Emirates. Nowadays, the UAE and especially the City of Dubai is slowly becoming the topmost destination for professional development, business investment, and modern entrepreneurship in the entire Middle East region (Morrison 305). The government policies on Foreign Direct Investment and the internal investment for the investors are favorable, and new investments have opened opportunities for other educational opportunities.
The idea of starting the Learner’s Hope University originates from the fact that most natives of the UAE are yearning for better higher education to replace the foreign expatriates who have currently dominated several professional opportunities in their country. Moreover, other international students who are seeking overseas learning opportunities prefer the UAE as their educational destination, as it provides various opportunities to explore educational research. The pace of educational growth for professional and technological expertise is unrelenting, and learners from all lifestyles nowadays prefer the UAE as their educational destination to explore both adventure and education (Judd 37). To expand chances for professional development and capacity building, the Learner’s Hope University is bringing new learning opportunities to explore technology, science and engineering areas of education to meet the growing demands for technological advancement.
The Learners Hope University School will offer the Emirati learners with a transformed form of education where the knowledge achieved would influence their professional demands in all possible ways. To fulfill the dreams of the Emirati knowledge seeker, the Learner’s Hope University School is going to establish a state-of-the-art learning institution that will come up with new learning solutions to fit the demands of the learners in the technology, science, and engineering fields. The highest objectivity of the intended business is to tap the investment opportunities that exist in the Emirati government and transform the learning experiences of the Emirati learners by providing sustainable learning solutions to the long-term problems that have been marring the UAE tertiary institutions. In real sense, most of the tertiary learning institutions are still producing incompetent graduates.
Business Goals
To strive towards promoting talent development in the innovation world
Even though technology seems to influence several learning and professional growth opportunities, many students in the UAE are yet to reap the benefit of their talents in the new world of technology (Judd 25). According to Judd, the people of UAE are slowly learning the need to boost their talents through innovation, and technological education is now crucial (51).
To support the development of highly innovative manpower
The UAE government and most of its corporate organizations, both public and private corporations, are still relying on the knowledge and skills of the expatriates in their daily corporate activities (Judd 103). Time has come for the UAE to nurture its homegrown talent for higher productivity and better business future in the UAE.
To develop a new way of delivering higher education through technology
Most of the UAE universities and higher learning institutions are using the traditional means of delivering education (Morrison 455). These traditional strategies seem to affect the effectiveness of graduates in the UAE universities, and their practice at work seems comprised. As Morrison postulates, bolstering new learning styles will improve the learning experience in the UAE (323).
To upgrade the engineering and technology studies to higher standards
The UAE is relying on imported labor in the engineering and technology fields because its homegrown engineers and technologists are increasingly proving unreliable in the major fields (Morrison 508). Revamping higher education to promote standardized education in engineering and technology will highly improve the professional standards of engineers.
To offer thorough student training by combining theory and practice
The Learner’s Hope University seeks to provide thorough training through a combination of study and practical work experience to help learners understand and differentiate between theory and practice. Most homegrown UAE workers tend to perform well in schools and underperform in their workplaces.
To improve research and development through technology
Research shows that most of the modern UAE ventures have neglected the practice of research and development as a problem assessment tool (Morrison 241). To empower the importance of research and development, the Learner’s Hope University will set up standards for research and development to help the learning and working institutions.
To offer carrier-focused, student-centered and quality-driven education
Most of what is happening in the UAE learning institutions is a mere theory that cripples students from understanding the main value of practice in their desired careers (Nasr 178). The Learner’s Hope University will be a learning institution that will inspire students to achieve a quality-driven and a career-focused education that will bolster their careers.
Mission Statement
To contributive innovatively towards nurturing the homegrown UAE talents, through providing the most appropriate university education that inspires effective learning, effective professional development, and effective socio-economic development of the Dubai inhabitants.
External/Internal Environment
External Environment
Retrogressive government policies on private education- While setting up a university in the UAE may be a suitable idea that will boost the learning outcomes of the higher learning education; the UAE has policies that may directly affect the development of our idea (Vardhan 3). Since the government noticed that some malicious internationally acclaimed higher-education institutions were extorting money from the parents in the name of offering professional education, several unfavorable policies have emerged to control the influence of the private institutions in the UAE education sector. Despite the fact that the policies have a positive impact on reforming the UAE higher education sector, most of the policies have oppressed private learning institutions. Most of the internationally acclaimed higher-education institutions are now serving under the oppressive regulations for the benefit of promoting higher education.
Growing Competition from the State-sponsored institutions-The Emiratis is increasingly enjoying state-sponsored educational opportunities at both the elementary, secondary and tertiary levels as part of the national wide educational reform program (Vardhan 7). In the year 2013, over 605,000 students joined the 489 private institutions for various educational purposes (Vardhan 2). This number exceeded the students who joined the 685 government-sponsored higher learning institutions by almost half given the fact that only 305,000 male and female fresh undergraduates attended the public universities and colleges.
Such statistical data reveals that there are several established higher learning private institutions in the UAE. The external environment of the Learner’s Hope University is, therefore, full of competition that comes from various fully-established private learning institutions (Vardhan 5). The available 489 private institutions may pose significant competition to the aspiring ventures such as the Learner’s Hope University School.
The Free-of-Charge Government Education– According to Purnendu, the government policy and initiatives that support the Emirati students to acquire free of charge higher-level education is another challenge for the idea of establishing the private Learner’s Hope University School (100). Although the nation is full of financially stable families that are capable of self-sponsoring their children to attain private education, the government’s urge to support parents to cater for higher learning education has gained remarkable support from the many parents (Judd 33).
The tertiary-level institutions of the UAE government enjoy enough legislative support from the government, financial support from various accredited government sponsors, have better accreditation, and have enough equipment and funding to cater to various learning needs. In contrast, regardless of the efforts made by various private institutions towards providing better educations, the government exerts enough power and pressure on many learners.
Curriculum Conflict– Even though the demand for higher learning is growing in the UAE and several private and public higher learning institutions are mushrooming for the purpose of fulfilling the urge for higher education, curriculum conflict is another problem. The business idea of setting up the Learner’s Hope University may face significant challenges when trying to establish its learning programs that are likely going to use more advanced curriculum strategies. The university investment may face significant skepticisms and criticisms from the public due to its curriculum nature that is going to bring new revolutions in the higher learning sector. Curriculum conflict between the intended institution and the government institutions may somewhat discourage the learners and parents from engaging with the established institution for the fear of receiving the wrong credentials that may affect their future career dreams.
Internal Environment
An unstable financial foundation– the greatest limitation that may hinder the development of the idea of the Learner’s Hope University School is the lack of enough financial support to boost the development of a fully-fledged higher learning institution in the highly competitive UAE market. University investments are currently ranking as the most expensive business ventures given their large space requirements, their huge infrastructural demands, and their costly equipment that are on rare access. A young university investment is likely incapable of having the required financial stability to meet all the necessary requirements that meet the professional learning standards. When viewed from a competitive perspective, most of the UAE higher learning institutions have a well-established learning infrastructure that most probably cost millions of investment funds (Purnendu 28). Financial instabilities will, therefore, hamper the effective development and implementation of the intended university business.
Insufficient Human Resource– The intended Learner’s Hope University business venture may face a stiff investment challenge that may come from the scarcely available human capital that is essential in executing several developmental and educational activities as articulated in the business charter. The people of Emirati still lack the required professionalism to work in various fields, as education seems to have begun its influence late in the twenty-first century (Judd 42). The majority of the people working in the learning institutions of Emirati, whether the secondary or tertiary public or private learning institutions are expatriates who are reaping the benefits of offering their professional knowledge to the unlearned individuals (Judd 70). The Learner’s Hope University School business may submit to the pressure of importing professional labor for developing the infrastructure and training the students after the institution establishes its foundation.
Lack of knowledge about the UAE investment procedures– Investment calls for an understanding of various investment procedures and policies in the United Arab Emirates. Most of the companies that initially failed to understand the necessary investment procedures in the United Arab Emirates have historically ended up facing numerous settling challenges (Judd 39). The main challenge that bewilders the idea of setting up the Learner’s Hope University is the lack of appropriate information concerning all the procedures and requirements of investing in college and university businesses. The UAE universities require several investment requirements, several procedural requirements, and several legal requirements to make an establishment successful. When initiating the Learner’s Hope University School business, these procedures may delay or permanently disfigure the predetermined plans for the expected investment. To tackle the dilemma requires an assessment of the UAE’s investment procedures.
Market Needs & Opportunities
Market Needs
Demand for Education- after the UAE government realized that its FDI investment policies are encouraging an upsurge of the foreign investors and foreign expatriates, its investment focus suddenly shifted on developing its homegrown talent to secure the future of the UAE government and the labor market (Purnendu 19). Since the beginning of 2008, the demand for a higher education that will offer expert knowledge to the learners has increased threefold, and the number of universities has also improved significantly. Thousands of students completing their secondary education are meeting exceptional offers to join universities to further their education in various professional programs for the benefit of meeting the expected educational reforms in the UAE (Purnendu 32). Over 80 percent of the girls who graduate in secondary schools get opportunities to join various public and private universities.
Demand for better education-As learners increasingly understands the need to pursue higher education for various professional benefits, knowledge about better education is nowadays increasing among the learners and parents of Emirati. Regardless of the fact that university knowledge is on high demand, people are demanding not just for education, but a better education that conforms to the demands of modern professionalism. A research on the Emirati universities shows that some higher learning institutions are not providing education that meets the professional standards of higher learning, and since they ventured into the university business predominantly for monetary gains, they regularly fail to train and produce experts (Sahlberg 265). Learner’s Hope University business is aware of the demand for better, career-focused and student-centered education among the Emirati learners and is willing to provide the most professional education.
Technologically reinforced Education– Whereas the demand for education is relentless among most of the Emirati learners, most of the universities currently providing higher learning opportunities are failing to provide technologically supported learning for effective professional growth. Emirati graduates tend to come out to the labor market with little or no knowledge about the use of technology in boosting production, professional growth, communication, and skills in the science and engineering areas (Sahlberg 269). Most of the UAE investments are finding it difficult to hire homegrown workers and professionals in the fields of engineering, science, and technology because what the graduates possess is not in tandem with what the companies are looking for from the labor market. As demonstrated in the industrial studies that investigate the power of human capital, there is a lack of educational programs that foster and propagate the achievement of 21st-century skills.
Market Opportunities
Governmental support for Education– what inspires the business of the Learner’s Hope University School is the uninterrupted government support from the Emirati government that seems to employ several strategies to reform the higher learning sector for better professional growth. To attain most of its 21st-Century goals, the government of Emirati sees education as a prospective opportunity for social development and economic growth (Sahlberg 262). In its millennium development goals, the UAE government is keen on the forty million young Middle East people who might enter the labor market in the next ten years. To fulfill this ambition that seems to arouse some ambitious strategies and plans for the entire UAE government, education is the only solution that will inspire further entrepreneurial development, innovation, and professional growth for more globalization and corporate development.
Large numbers of clients (students) – Another significant inspiration that makes the idea of the Learner’s Hope University School noteworthy is the increasing numbers of students, who are the primary customers of the business. Students from within the Arab economies and others from other foreign countries have begun developing interests in studying within Dubai. Approximately 600, 000 students graduate from the high schools levels each year, with a majority of them, almost half of the high school graduates opting for private higher learning institutions than the publicly-sponsored universities (Sahlberg 260). The presence of such a trend reveals that the prospective future of the Learner’s Hope University is bright in Dubai as what matters most for many new businesses is getting the starting customer numbers. The above population is adequate to help the Learner’s Hope University begin its business.
Marketing Strategy
Segmentation/Target Market
Segmentation of the fresh undergraduates– most of the fresh undergraduates who are from the secondary schools lack the ideas of which careers are marketable in the UAE and across the world. Fresh undergraduates from the secondary schools need effective guidance, effective knowledge about career selection, and an explanation of the career opportunities that can easily make them acquire their first jobs (Sahlberg 265). With this in mind, Leaner’s Hope University School will have a strategically-organized marketing team of experts and tutors who will visit private and public primary schools before the onset of the national exams to encourage and enlighten learners about the best career opportunities in the UAE and across the world. The headteachers of the high schools will have all the details of our university as the experts try to sensitize their learners with free sponsorships for the top performers.
Segmentation of the working-class students– the Learner’s Hope University School understands that some companies often sponsor their workers to achieve various diplomas and degrees through their professional development programs. Moreover, several working-class individuals want to expand their professional capabilities by achieving certain degrees and diplomas. To tap the clients from the working-class group, the learners Hope University will have a strategic plan for meeting the interests and priorities of these learners. The learner’s Hope University will send its high-skilled professors and tutors to initiate workshop programs and vocational training schemes within the workplaces to persuade the interested clients. The Learner’s Hope University will have part-time, weekend, partial, and holiday student classes for the working class students. The university will offer some programs at subsidized fees, some through sponsorships, and some through voluntary study workshops.
Students on Transfer-The Learner’s Hope University expects to receive several new learners from other higher learning institutions in the UAE. The majority of these learners will probably have done some courses or covered some semesters, and trimesters. To assure these learners of their comfortable continuity with their initially covered programs, the university will have a systematic selection processes and a flexible learning program that will allow an inclusion of the continuing students. These students will have subsidized fee payments that will include the deductions for the costs of the initially covered programs, semesters, and courses. During enrollment, the tutor and the professors will scrutinize their learning progress and facilitate supportive programs for an easy transition into the institutional learning system. They will access free books, free online learning assistance, and free library access for encouragement.
Intended Business Positioning
As we strive towards achieving our goals, we understand that our positioning strategy remains affected by the customer’s motivations and requirements, as well as the actions of our competitors. The Learner’s Hope University School will have a unique business model that will make it exceptional from other college and university investments across the UAE. The idea behind the establishment of the Learner’s Hope University School lies on the notion that the UAE still lacks enough engineering, science, and technology experts to meet the labor market demands. One of the primary causes of such variations is the lack of universities and colleges that are willing to offer competent engineering, science, and technology education. The focus of the Learner’s Hope University School is to offer engineering, science, and technology education that will meet the demands of the labor market.
The Learner’s Hope University School will achieve this market positioning by facilitating a high skill technologically-supported education where students will convert their creativities into tangible and intangible developmental products. For instance, while dealing with computer engineering in the Information Technology education, all learners will have the opportunity to transform their creative ideas into sellable software, hardware material, computer applications and other important marketable products. When dealing with engineering, learners will come out understanding all the facets of engineering including the engineering principles, practical engineering, and solution-centered engineering. Most of the learning institutions have tried to bring up practical engineers, scientists, and technologists but have failed miserably to meet this hard demand. Through a modern learning framework, the Learner’s Hope University School will offer students with an opportunity to achieve a career-centered education.
Product Analysis
Competitive Advantages
Strategic options for the learning programs– The Learner’s Hope University School will inspire and revolutionize learning experiences in Dubai following its strategic learning and teaching options. The fields of Information Technology, Science, and Engineering have become the most important areas of study in the UAE as many organizations and business ventures are investing in these three areas (Nasr 187). Due to the market demands leveled against the institutions to produce more scientists, engineers, and technological experts, diplomas and degrees in technology-based, science-based, and engineer-based studies have become very marketable. The most sought after courses in many universities across the world are courses dealing with technology, science, engineering, and other alternatives that revolutionize education experience through innovative learning programs. In the UAE, the government is increasingly finding options to boost the homegrown talent in the three respective areas.
Long-lasting interactive learning solutions– The Learner’s Hope University School expects to integrate state-of-the-art learning programs and initiatives that bolster the learning experiences of the learners. Across the world, undergraduates have come to understand the need to embrace skill-based interactive learning that helps students to gain competent professional knowledge about their intended carriers (Nasr 156). Interactive learning that helps to promote quick development and expansion of cognitive skills and creative thinking has become the most yearned form of education. Learners are looking for learning options that can make them active participants and not dormant learners and therefore, the Learner’s Hope University School may reap several benefits from this strategic curriculum program. The Learner’s Hope University School will have efficient and skillfully trained experts to deliver education with the most anticipated learning standards.
Threats against the Product
Curriculum compatibility-Even though the idea of setting up the Learner’s Hope University stands out as an exceptional project due to its unique nature in delivering education and promoting career growth, a challenge that is imminent against this investment is the conformity with the national curriculum. Although most of the elements in the curriculum strategically fit the curriculum requirements designed for the universities and colleges, the few programs that should boost innovative and interactive learning may be debatable whenever the authorities fail to understand their essence (Nasr 148). The curriculum of the Learner’s Hope University school comes with some distinct variations although the main content is exactly the one expected by the ministry of education. Due to the strict regulations set against the old learning programs, the ministry of education may find our extensive curriculum ambiguous.
Competition from established Universities– Competition for the acquisition of higher learning education is equally same as the competition for investing in the higher learning education business. In the UAE, firms began realizing the growing impetus for education that links theoretical learning and career-focused education in the early 2007s, when the government of Emirati noted the increasing importance of education. The government of UAE recently released statistics about the higher learning sector and concluded that there are about 75, well-established technology, science and engineering universities that have earned remarkable reputations (Nasr 193). Over 30 of these universities are currently receiving extensive government supports in the establishment of the learning programs, infrastructural development, student development, skill nurturing, and talent search. These reputable universities are likely going to affect the progress and talent search of the intended university establishment.
Place Analysis
Competitive Advantages
UAE as an Arab Economic Hub-The UAE is the economic hub in the Eastern part of the world and laws on investment are increasingly assisting investors to have the willingness to invest and capture the available business opportunities. Minimal investment restrictions and minimal regulations against investments are some of the empowering factors. The government of Emirati has been attracting investors through its investment friendly policies that have welcomes numerous investors who are keen to build the population (Nasr 156). Due to the rapid expansion of the national economy, the middle-income population has increased, and the number of learners and working class people willing to invest in their higher learning education has increased. The level of economic stability among the native and foreign residents working in the UAE has improved, and their abilities to cater for personal education are as well stable.
Low Tariffs and Free Trade Zones– the UAE government has provided investors with favorable investment policies that enable an easy establishment of the small, medium, and large-scale enterprises (Nasr 235). The government of Emirati has placed low trade tariffs and little non-tariff barriers for business investors, consequently making the UAE an investment destination that sparks hope and little uncertainties among the investors (Nasr 132). Through the leveraged trade tariffs, setting up the infrastructure for the university and purchasing the equipment for the learners and the offices will be relatively cheap and undemanding. To its advantage, the quick clearance processes for the imported goods would help the Learner’s Hope University to acquire its investment facilities and equipment at considerably low price rates (Nasr 189). Moreover, construction engineers and equipment suppliers are easily available within the UAE market for quick infrastructural setup.
Threats in the Intended Location
Certain levels of illiteracies- The government of the UAE has been trying to stabilize education from the elementary and secondary levels, but has ended up getting mixed results of success and failures. Educational performance in the high school levels popularly known as the secondary schools is still deficient as the students tend to have low educational outcomes, but finally get access to the universities (Nasr 301). Given the government support for education and its encouragement towards the large university enrollments in the UAE, without considering the levels of literacies and performances, the Learner’s Hope University may receive students who are incompetent in learning higher education. According to the Dubai Schools Inspection Bureau (DSIB), most of the secondary public and private schools have been underperforming and failing the students to meet the grades expected to join the tertiary learning institutions.
Integrated Communications Analysis
Competitive Advantage of our system-The Learner’s Hope University School intends to use both traditional and modern communication platforms to communicate its business idea to the UAE community. The institution will use television advertisements and magazines as the traditional broadcasting means to communicate its business idea. Additionally, the modern communication platforms such as the social media marketing platforms will have an imperative role in marketing the Learner’s Hope University to the UAE population. To a competitive advantage, the above communication systems offer the cheapest, easiest, most transformed, and most efficient means of advertising.
A threat to our system- what threatens the use of these communication platforms is that televisions are increasingly become program-oriented, and viewers may receive information only during certain hours, thus affecting information efficiency. The magazines are becoming obsolete as the young generation turns to the Internet means of communication and the digital platforms, which are increasingly becoming popular. Additionally, information in social media may not be effective as predicted due to the lack of enough seriousness towards making social media more professional and official.
Pricing Analysis
Competitive Advantage of our system-The intended Learner’s Hope University School is going to use the market-oriented pricing strategy and the penetration pricing strategy to entice its consumers to join the University. With the market-oriented pricing, the university administration will carry out a systematic market review of the UAE universities to determine the market pricing trends before designing its prices. After a market analysis, the institution may consider using a penetration pricing strategy to encourage its consumers before setting its reasonable fee charges. These two strategies will allow an easy market penetration and a moderate business gain. The two pricing strategies will also act as motivators for the economically unstable learners.
Threats to our system- The first fee rates may seem unrealistic due to the onset of promotional strategies that will aim at attracting learners to join our institution. When the future of the institution relies on such strategies, the universities may face some serious economic downturns due to the increased costs of operations and low income. An imbalance in the two pricing strategies may lead to serious administrative and management problems as the institution requires enough money to run the administrative responsibilities, compensate its workers, and meet its developmental goals. To counter this dilemma, the university will set up a separate finance sector.
Ethical Issues and Social Responsibilities
Our Ethical Principles
Promoting Fairness and Honest Courses of Actions– the Learner’s Hope University will remain committed to engaging in transparent decisions while respecting its learners, its workers, and the entire university community members. The university community shall in turn act with fairness and honesty, and observe work ethics while considering the plight of every community member.
Compliance with federal, state, and university laws, regulations and policies– The Learner’s Hope University will be keen to promote a law-abiding community starting from the school administration, teaching fraternity, and the learner’s community. The university will not isolate its laws from those of the federal government, the local authorities, and the ministry of education.
Promoting non-maleficence and encouraging beneficence-The Learner’s University School intends to avoid all the activities that result to harm and promote all the activities that encourage mutual beneficence. By paying for their education, learners will have access to the most affordable, effective, and transformative education for individual prosperity and beneficence to the larger community.
Our Social Responsibilities
Community Development- the Learner’s Hope University School will not only promote effective learning in schools, but also join the government in supporting the national education reform agenda. The institution will have a sensitization program aimed towards promoting educational development from the community levels. These programs will promote women education and gender balance.
Community Research- Apart from providing learners with sustainable education, the Learner’s Hope University intends to promote community research through a serious of research and development programs within its institution. These programs will promote the need to use technology and science for green solutions intended towards environmental protection and sustainable living.
Concluding Comments
Demand for education across the word seems to increase each successive year, as the labor market continues to search for more powerful and competent talent to meet the increasing industrial and corporate challenges that seem to demand more professional competency among the graduates. The UAE is among the developing nations where the need for education calls for more investments in the education sector to promote sustainable educational growth and increased professional growth. The Learner’s Hope University School seeks to provide the Emiratis with sustainable educational opportunities for present and prospective development to meet the national and global millennium agendas. The areas of Science, Engineering, and Technology seem to be the most anticipated study areas as the corporate world in the UAE continues to reshape towards technological and scientific advancements. The favorable investment policies in the UAE will allow the Learner’s Hope University School to provide learners with long-term learning solutions.
Works Cited
Judd, Daniel. The Dubai International Conference in Higher Education 2013, Dubai: Universal Learning, 2013. Print.
Morrison, Janet. International Business: Challenges in a Changing World, London: Palgrave Macmillan, 2008. Print.
Nasr, Seyyed. Forces of Fortune: The Rise of the New Muslim Middle Class and What It Will Mean for Our World, New York: Simon and Schuster, 2009. Print.
Purnendu, Tripathi. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices: Technological Considerations and Practices, New Delhi: IGI Global, 2013. Print.
Sahlberg, Paul. ”Education reform for raising economic competitiveness.” Journal of Educational Change 7.4 (2006): 259-287.Print.
Vardhan, Julie. “Internationalization and the Changing Paradigm of Higher Education in the GCC Countries.” Sage Open 1.3(2015): 1-10. Print.