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Leonard vs. PepsiCo, Inc: The Case Study Essay

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Introduction

According to the circumstances of this case, the plaintiff, Leonard, saw a Pepsi advertisement that said that points could be gained by purchasing Pepsi goods and exchanging them for Pepsi items. After the ad, a child was shown landing a Harrier Plane at school, with a caption suggesting that the plane cost 7,000,000 points (Cooper & Kirk, 2021).

The regulations of the offer allow for the purchase of additional points for ten cents. With the support of various friends, the plaintiff was able to raise enough money to buy the Harrier Plane and mailed a form to the respondent demanding the plane.

The defendant refused, writing the plaintiff a letter emphasizing that the aircraft was not meant for sale and pointing him to the marketing brochure’s rules. The plaintiff filed a breach of contract claim (Pivateau, 2020). The defendant filed a petition for summary judgment. The court approved the motion, noting that advertisements are invitations to bargain rather than contracts or offers to sell.

Issues

The question, in this case, is whether the advertisement represented an offer for a Harrier Jet. The Restatement (Second) of Contracts states that advertisements for commodities made through handbills, newspapers, display signs, radio, and television are not often intended or interpreted as offers to sell stands out as a troublesome fact that conflicts with the whole case. This case demonstrated when an advertisement is not a solicitation. The advertisement referred to the catalog, which contained a genuine deal. Second, the idea itself was absurd.

Rule

An advert cannot be regarded as an offer if it would not taken seriously by a reasonable person. An invite to give specifies one party’s readiness to consent to an offer. It may also be comprehended as a call to discuss, but it is not an agreement since no legally binding agreement is imminent (Cooper & Kirk, 2021). Offers must be prepared and delivered in such a manner that a sensible man would envision it to effect a binding contract if it is accepted

Analysis

According to the Restatement (Second) of Contracts, the advert portrayed the aircraft never established an offer. Even when the advert had been an offer, the court, in its decision, stated that no rational being could have thought the company was serious about moving an aircraft valued at approximately 23 million US dollars for $ 700,000, meaning that this was all exaggeration (Cooper & Kirk, 2021).

The price of the purported contract rendered it subject to the requirements of the New York Statute of Frauds, but the statute’s need for a written covenant between the parties was not contented, and so no agreement was created (Aaron & Caterina, 2018). Leonard appealed the ruling to the United States Court of Appeals for the Second Circuit, but the court upheld the initial ruling. This was the same case in the case of Pepsi, and thus no offer would have amounted to binding agreements.

Conclusion

An advert in the newspaper, a handbill, a brochure or magazine, or a sign in a shop window may all be used to make a compelling offer to purchase or sell items. Unless the circumstances are unique and the language used is highly apparent and unambiguous, such advertisements are recognized to be only pleas to gauge, scrutinize, and discuss. No individual can rationally perceive them as anything other. The commercial was only a public service announcement, not a one-time offer, because the commercial set aside the contents of the agreement to a particular publication; the Ccatue, the commercial, cannot be considered sufficiently clear in and of itself.

References

Aaron, S. D., & Caterina, J. (2018). Inadvertent Contract Formation Under New York Law: An Update. Syracuse L. Rev, 68(4), 777-784.

Cooper, T., & Kirk, E. (2021). Contract Llaw. Routledge.

Pivateau, G. (2020). SSRN Electronic Journal, 4(2), 3-10

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IvyPanda. 2023. "Leonard vs. PepsiCo, Inc: The Case Study." March 17, 2023. https://ivypanda.com/essays/leonard-vs-pepsico-inc-the-case-study/.

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IvyPanda. "Leonard vs. PepsiCo, Inc: The Case Study." March 17, 2023. https://ivypanda.com/essays/leonard-vs-pepsico-inc-the-case-study/.

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