Management & Marketing Consultancy in Asia-Pacific Research Paper

As in this fast moving world, business become more complex and complicated, business men are facing lots of challenges, for better growth and outcome they need management and marketing consultancy. For that purpose, number of business is relying on marketing and management strategies. Many organizations depends on management and marketing analyst to help them in a mid of difficult period. Proper management and marketing is the key to the path of success for every organization. Proper consultancy and proper management lead the organization up to high extent. In recent years, the value of management consultancy market grew by 4.4%to achieve a target of $27.8 billion.

In upcoming years, it is forecast that the value of management and marketing will reach $33.1, an increase of 19.3%. Japan, the growing country accounts 68% for the Asia Pacific market. The value of marketing and management consultancy is always recorded on the basis of revenues of corporate strategy services, operations management services, information technology solutions, human resource management services and outsourcing services. This value doesn’t include revenues generated by accountancy. To run a business is not an easy task, an organization must have to look at every aspect of success (Global Bussiness, 2002).

Purpose of Research

The Asia Pacific market generated $27.8 billion revenues in the year of 2006, with a CAGR of 3.8% in the time span of 2002-2006. The information technology segment of Asia pacific’s market generated revenues of $8.5 equivalent to 30.5% of overall market. Information technology segment of Asia pacific market has been the most remunerative segment in 2006. The forecast of upcoming years is CAGR will reach up to 3.6% for the year of 2006-2011.

In the year 2006, different department generated following revenues.

Research Problem

In the year 2006, Asia pacific market generated CAGR (compound annual growth rate) of 3.8% on the other hand; United States and European markets generated CAGR of 5% and 1.6% values equal to $127.3 billion and $54.3 billion respectively over the same period of 2002-2006. The forecast for Asia pacific market will CAGR of 3.6% while United Sates and Europe CAGR will be 4.9% and 3.2% respectively for the year 2006-2011.

The importance and significance of marketing and management consultancy in Asia Pacific market is reported in this report. Every organization needs proper advice and proper management system for the growth of organization. Proper management and marketing advice will surely take an organization at the top. Mismanagement and dislocation of resources leads an organization towards downfall.

“Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.” Stephen R.Covey.

In past few years, value of management and marketing consultancy has raised a lot. Companies are hiring professional for nice and professional advice on the basis of company growth, assets, employees and its company’s strength.

Research Method

This research is conducted on the basis of statics values and growth rate collected from different Asia Pacific companies and comparison between Asia-Pacific region growth with United States and Europe growth. Nowadays, number of companies is hiring new individuals as marketing consultants. Marketing consultants give advice to management on the basis of companies’ growth and strength. Good reputable position has great significance in market, strong position and popularity of organization is always a big obstacle for new entries. Large companies employ individuals for advice and presenting substitution strategies for the betterment of organization in market.

Buyers always like to deal with organizations whose cost would remain same through out the project and time span should be less. However, many consultancy projects have long duration and change of suppliers always increases the cost of project. Buyers are always like to deal with organization having strong background and market position.Large organization invest in ICT systems. Every organization has its own criteria and growth rate, on basis of which decision should be taken (Management and Marketing consultancy, 2006).

Employees’ compensation and training has significant cost for players in this market, as every organization needs highly qualified and experienced personnel’s for the growth and reputation of organization in market. Reputation in market plays a vital role and adds distinct advantage in organization’s benefits. Large and leading companies like Accenture, Price Waterhouse Cooper, and KPMG hire expert and qualified marketing consultants whose strategies add extra benefit in organization’s growth and reputation in market. Expert marketing and management consultants are the blessing for organizations (Global Management, 2006).

The Vast and deep pool of expertise of highly qualified professionals gives advantage to organization’s economy. Large players diversify away from pure consultancy. For example a leading firm Accenture offers number of services which includes systems integration and business process outsourcing as well as management consultancy, this attitude makes large players less dependent on consultancy revenues. Overall contention in marketing and management consulting is moderate.

Result

It has proved that organizations consult marketing and management consultants and keep an eye on rise and fall of market and make decisions according to that are always in benefit and reach the top in short period. Examples are organization in United States as there CAGR was 4.9% and 3.2% respectively and Asia’s revenue was 3.6%.

Implications

Proper management and proper on time decisions is the key of success. Every organization must need to take care about these two measure issues if wants to achieve the top and earn a reputable position in market. Leading companies Accenture, Price Waterhouse Cooper, and KPMG hires expert professionals for marketing consultancy. In Asia pacific there is a lack of marketing and management consultancy, in order to give rise to economy and fulfilling desire of achieving CAGR up to 3.6 % in upcoming years, organization must have to realize the need of proper advisors and proper consultancy. Only on time right decisions can make organization to achieve their target in limited time.

Mismanagement and unskilled labor is always the biggest obstacles in the path of success. Asia Pacific is far behind than US and Europe market so there is immediate need of right on time and strong decisions for the betterment of organizations and economy. Employing skilled labor and investing in their proper training will help a lot boost the outcomes achieved by the company. Not only this but it can double or triple the revenues generated.

Skilled and learned managers can tackle things more wisely then unlearned and unskilled professionals. When there are changes bought in any of the organization the proper management system is required to manage all of the changes, this change in an organization occurs when they compete among others or in case when the organization is not satisfied with its structure or for resolving the problems to enhance productivity.

References:

1. Management Analysis, 2008, U.S department of labor. Web.
2. Global Business, 2002, Global Business Consulting. Web.
3. Stephen R.Covey, 2006, Quotes. Web.
4. Management and Marketing Consultancy, 2006, Global industry guide. Web.
5. Global Marketing and Management, 2006, Global Marketing Management. Web.