Introduction
During the COVID-19 pandemic, many business organizations adopted virtual working to protect their employees from the virus. Yendor Felgate’s “Managing Virtual Teams” explores the ways to rethink, reimagine, and re-engage in a virtual working environment. While working from home can be beneficial to organizations, many managers struggle with the new work reality. This paper analyzes Yendor Felgate’s articles in terms of their context, claim, structure, and effectiveness.
Context
Purpose, Style, and Tone
The purpose of “Managing Virtual Teams” is two-pronged: to explore the challenges faced by managers in a virtual working environment and to provide solutions to these challenges. Yendor Felgate employs an argumentative style to convey the message in the article. The application of systematic reasoning, supported by credible sources, makes his argument persuasive enough. The use of an assertive tone makes the author communicate his message clearly and directly. The use of an argumentative style and assertive tone allows the article to achieve its purpose.
Claim and Structure
A close analysis of the article reveals that it is structured in a way that effectively captures the audience’s attention with a compelling introduction. The introduction highlights the various reasons why working virtually can be challenging for managers. The article’s body contains solutions that the author claims are primary for managers: rethink, reimagine, and re-engage. The recommended claims are presented in a list format, each accompanied by a brief description. Consequently, the readers can easily remember all the assertions and claims made in the article.
Article’s Effectiveness
The author effectively reaches the audience, as the article is well-structured and supports its claims with credible sources. The article’s main points are concise and straightforward, making it an engaging read. Moreover, the author utilized information from authentic sources to augment his arguments. For instance, he used quantitative data from Gallup to demonstrate the extent to which employees rely on managers. Therefore, the message communicated in the article is reliable.
Conclusion
An article analysis helps one understand the effectiveness of the message being communicated. The COVID-19 pandemic has been detrimental to business management, as noted by Yendor Felgate in his article, “Managing Virtual Teams.” The use of an argumentative style with an assertive tone helps the author achieve the article’s purpose. Therefore, Yendor Felgate is effective in reaching his audience by using a presentable article structure with a direct message.
Reference
Felgate, Y. (2021). Managing virtual teams. African Business.