The contradiction between personal responsibility and ideas of the common good is one of the controversial consequences of neoliberalism as a phenomenon that emerged in the late 20th century. The negative manifestations of this trend are an increase in unemployment, a fall in socio-economic security, a decrease in the income of small companies against the background of corporations’ growth, and other negative trends. At the same time, those who are victims of neoliberalism and its influence often blame themselves but not the established system, which is explained by the imposition of artificial values ​​and the profitable models of commodity-money relations. In other words, the order of control over different spheres has allowed the ruling elites to create an environment in which individual roles are placed above general ones.
As a result, the followers of neoliberalism, believing in this thesis, are forced to look for problems in themselves, ignoring those conditions of market relations that have become generally accepted over several decades. This conclusion is logical, and examples of weak economic models in different countries promoting the principles of neoliberalism prove this.
Beginning in the 1980s, the neoliberal reforms in Latin America not only caused economic changes but also gave impetus to the complex process of social transformations and related problems. Changes in enterprise development strategies reflect how the economies of individual countries, such as Argentina, have adapted to the current macroeconomic trends by cutting jobs and optimizing work regimes in line with the needs of enterprises. As a result, in Latin America, neoliberal reforms with their emphasis on the dominance of economic values ​​over social ones have had a critical impact on the formation of a protest public reaction.