Company’s Product Line
Colgate mouthwash is a product line that represents one of the developing trends in dental care (Balappanavar et al. 26). The effectiveness of this type of product has repeatedly been underlined in various research studies. A conclusion has been achieved that there exists a positive correlation between the quality of personal dental health and the usage of mouthwash (Pithon et al. 306). Colgate has a range of mouthwashes that target a variety of problems that arise in the mouth cavity from dry mouth to minor oral wounds (“Mouthwash”). Colgate-Palmolive is a company that values the medical soundness of the effects its products have. They develop their products through careful testing and scientific procedures led by clinical experts (“Scientific Excellence”). Innovation is what drives the company towards continually developing products that are more effective.
Company’s Philosophy
Colgate’s philosophy is perceived through its core values. They are based on three concepts including sustainability, community responsibility, and science-driven approach (“Living Our Values”). The first value expresses the company’s desire to improve its production in a manner that is not harming nature and benefits the community (“Sustainability). The second one promotes basic hygiene in developing countries and around the world. The third places science at the top of its formula decisions. It could be assumed that Colgate-Palmolive is a company that cares both for its customers and for the world as a whole.
Company’s Background
The company itself was founded nearly 200 years ago and initially produced soap (“History”). Now it has grown into a large multi-national organization that sells a variety of products and is involved in community activities around the world. The company has its own research center and powerful research and development department, which ensure top product quality.
Works Cited
Balappanavar, Aswini, et al. “Comparison of the Effectiveness Of 0.5% Tea, 2% Neem And 0.2% Chlorhexidine Mouthwashes on Oral Health: A Randomized Control Trial.” Indian Journal of Dental Research, vol. 24, no. 1, 2013, p. 26.
“Community Programs.” Colgate.Ca, n.d. Web.
“History.” Colgate.Ca, n.d. Web.
“Living Our Values.” Colgate.Ca, n.d. Web.
“Mouthwash.” Colgate.Ca, n.d. Web.
Pithon, Matheus Melo, et al. “Assessment of the Effectiveness of Mouthwashes in Reducing Cariogenic Biofilm in Orthodontic Patients: A Systematic Review.” Journal of Dentistry, vol. 43, no. 3, 2015, pp. 297-308.
“Scientific Excellence.” Colgate.Ca, n.d. Web.
“Sustainability.”Colgate.Ca, n.d. Web.