Company Background
The well-known cosmetic company Maybelline, rooted in tradition and expertise, stresses client education while providing a wide range of makeup items, including foundation, mascara, and lipsticks. They passionately encourage people to experiment with and express their distinctive style through their entertaining lessons, educational films, and inspirational cosmetic looks. Their unwavering dedication to excellence and innovation has further enhanced their standing as a reliable partner in the beauty industry.
Highlighted Products (Maybelline, New York, Canada, 2023):
- SUPER STAY® POWDER FOUNDATION
- SUPER STAY® VINYL INK
- VOLUM EXPRESS® THE FALSIES® WASHABLE MASCARA
- CHEEK HEAT GEL-CREAM BLUSH, FACE MAKEUP
- INSTANT AGE REWIND® ERASER DARK CIRCLES TREATMENT CONCEALER
- SUPERSTAY MATTE INK™ LIQUID LIPSTICK
Based on the provided information and general knowledge about the brand, I’ll create the segments chart and positioning statement:
Segments Chart
Primary Segment: Young Professionals
Reasons for Selecting Primary Segment:
- Higher purchasing power leads to frequent purchases.
- Brand loyalty as they seek consistent quality.
- Demand for professional makeup suitable for the workplace.
- Openness to try new products for different occasions.
Positioning Statement
“Maybelline New York provides high-quality, long-lasting cosmetics that improve natural beauty and confidence for young working women in Canada. With a long history of invention, they can recognize the many demands of contemporary women and offer both traditional and cutting-edge answers. Their goods enable people to not only enhance their appearance but also to confront the outside world confidently. Because of their dedication to quality and authenticity, Maybelline stands out from other companies that just concentrate on fads, making them a dependable option for people who cherish real beauty.”
Reference
Maybelline, New York, Canada. (2023). Makeup, Cosmetics, Nail Color, Beauty. Web.
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