Considered the world’s largest chain of hamburger food cafe, McDonald’s Corporation has been experiencing growth over the last decades. However, it experiences negative aspects related to the labor market.
Selection of diversified workforce
The restaurant favors foreign workers while choosing their employees irrespective of the qualification of the locals in Qatar. In addition, it allows foreign workers to work for long hours contrary to those hours of service allocated to the locals who continue losing their health benefits due to such acts.1
Shifting in the demands of the workplace
Over the years, several changes have taken place within the corporation that shifts the responsibility of ensuring proper public relations from the administration to the workers. This charges the workers to take up the responsibility of the employers. With the few people committing to full time working hours, hence, making it difficult for the corporation to meet its goals.
Higher level of education accompanied by a higher level of illiteracy
Qatar offers a huge pool of educated workers. On the contrary, to the expectation, these workers do not have any experience required by the management even with their high level of education. It becomes so difficult to even for the corporation’s management to offer them a job, as a result, the management settles on the foreigners with qualifications.
Prevalence of part-time jobs
The workers’ payment depends on the number of hours that a worker avails him/herself. Due to the low payment, most workers are working part-time to allow them to engage in other business activities, hence, increasing their financial stability. Most locals in the Qatar also try to balance the working hours and time for attending classes; therefore, reducing the number of workers available for shifts or overtime.
Entrepreneurship preferences
The majority of people prefer starting their own jobs and practice being bosses of their own. Furthermore, with the rejection at the places of work, many people are resorting to starting their own jobs in order to cope with unfavorable economic situation thus helping them workers to increase their income.2 The McDonald’s Qatar agrees that the ownership and operation of the restaurant in Qatar is 100% local. The corporation has a unique organization culture that ensures efficient public relations.
Mission of the corporation
Notably, revenues from all McDonald’s restaurants are ploughed back into the local economy. Their mission involves determination of improving both social and environmental performance; the corporation aims to work closely with the independent franchisees towards a sustainable future.3 Moreover, the corporation ensures customers satisfaction through promotion of well-trained employees and stakeholder involvement.
Core values, beliefs, and assumptions
Their core value seek ensure sustainability of the business are cleanliness higher-customer relations through provision of high-quality products and services in a cleaner environment. Through diversified human personal within the corporation, the business ensures it brings together all the qualified people, embrace honesty, and integrity to ensure the prosperity of the corporation. The assumption that the corporation has an open social system in which most of the activities are conducted through the members.4
These practices allow their customers all over the world to interact freely with the customers. Corporation’s organizational culture supports their vision through caring for their customers, creating an innovative environment that is solution oriented, and upholding the quality of the products and services they offer. In order to attract customers from all classes, the corporation’s belief seeks to address this issue through offering customized menu in which their customers are able to choose from depending on their economic status.
Desired positive culture
The corporation desires to reduce the amount of risks and any uncertainties within their activities. Additionally, the largest food chain also seeks to provide their customers in the Qatar with fresher and healthier food contrary to earlier provisions as per the customers. The survival of this food outlet in the Middle East has been grounded on constant Human Resource Development (HRD).1 Such trainings help employees in having a global view of their workplace, workmates, and objectives. Through their mission statement, the corporation encourages most of its operations to be in line with the laid business ethics.
References
- McDonald’s Qatar. 2010. Web.
- Williams C. Management. Mason: Thomson South-Western; 2007.
- Dibachi F, Thomas RL. Just add management: seven steps to creating a productive workplace and motivating your employees in challenging times. New York: McGraw-Hill; 2003.
- Moseley JL, Dessinger JC. Handbook of improving performance in the workplace: Vol. 3, measurement and evaluation. San Francisco: Pfeiffer; 2010.