Introduction
Monitoring the demand patterns for the company’s products is integral to organizational planning. This measure helps optimize resource utilization to maximize profit and minimize costs. This paper examines the demand patterns of the Walt Disney Corporation, considering its operational characteristics.
Company Background
Disney is a well-known brand in the entertainment industry, and the company’s activities encompass areas such as streaming, theme parks, film production, cartoon production, and other content, as well as various other services. Although the company already has significant influence and fame, it must continue monitoring consumer demand to maintain its success.
Demand Factors
Demand for products and services depends on many factors, but it is possible to distinguish specific patterns. In particular, demand patterns can be a trend, seasonal, cyclical, or a combination of several types (Racine, 2019). The trend implies a stable growth or decrease in interest, with seasonal influences from factors such as holidays and cyclical influences that occur over a fixed period (Racine, 2019).
Demand for Company Products
By tracking patterns, Disney is adapting to global trends and consumer interests. For example, amid the growing popularity of streaming services, Disney has reorganized its work by emphasizing such services to create and provide content that relates to consumer interests (Disney, 2020b). At the same time, seasonality is also crucial for the company; for example, during the Christmas holidays, the corporation adapts the thematic content to the season (Disney, 2020a). Consequently, one can note a trend pattern with seasonality in Disney’s activities.
Conclusion
Thus, demand patterns are an essential aspect of corporate planning. Various external factors and internal features, such as the types of products or services, influence them. Disney is one of the leaders in entertainment and is characterized by a trend pattern with distinct seasonal variations. The corporation considers global trends that affect consumers’ interests and behavior, as well as seasonal factors such as holidays and special occasions.
References
Disney. (2020a). Season’s streamings from Disney+! Celebrate the most wonderful time of the year with joyful collection of movies, specials, and themed episodes. Web.
Disney. (2020b). The Walt Disney Company announces strategic reorganization of its media and entertainment businesses. Web.
Racine, J. S. (2019). Reproducible econometrics using R. Oxford University Press.