Introduction
Nestlé is a multinational corporation constantly growing its footprint via acquisitions and partnerships. Nestlé’s strategy has helped its global success, as seen by the KitKat Postal campaign in Japan.
Analysis of the KitKat Postal Campaign in Japan
The campaign was launched in one of the world’s most competitive retail marketplaces, and it exemplifies Nestlé’s strategy of growing its worldwide reach while reinforcing its position in essential areas. The parcel might be shipped from any of Japan’s 20,000 post offices. The campaign was a big success, with promotional bundles selling out in less than a month. The campaign was created in collaboration with Japan Post. Customers may buy a customized KitKat packet with a stamp and the opportunity to write a word of encouragement to their friends and family.
In several aspects, the campaign epitomizes Nestlé’s strategy. Nestlé’s decentralized management structure allows its local divisions to function autonomously and adapt to local tastes. The KitKat Postal promotion was devised specifically for the Japanese market and capitalized on the Japanese gift-giving custom. Additionally, Nestlé’s long-term planning strategy emphasizes the development of sustainable enterprises (JagDeCat, 2010).
The KitKat Postal campaign was a long-term strategy to develop brand loyalty and engage customers rather than a one-time marketing push. Nestlé’s success may be ascribed to strategic planning, organizational structure, and long-term business practices. Nestlé’s acquisition of Galderma and the KitKat Postal campaign in Japan are just two instances of how the company has used its capabilities to grow abroad.
Conclusion
Nestlé has been able to discover and exploit foreign prospects by having a long-term approach to planning, resulting in ongoing expansion and success. Furthermore, its decentralized management structure enables swift decision-making and market adaptation. (JagDeCat, 2010) Finally, Nestlé’s emphasis on establishing sustainable enterprises guarantees that profit and the well-being of the communities in which they operate are prioritized. These variables have contributed significantly to Nestlé’s worldwide success and will most likely continue to do so.
Reference
JagDeCat. (2010). Nestle KitKat – Kittu Kitsu Case Study Japan [Video]. YouTube. Web.