Advantages of Nestlé’s Website in International Markets
The Nestlé website provides customers with relevant company information and answers to their queries. One of the advantages of the website is that it offers customers a wide range of products and services. In other words, it showcases the available food items to ensure customers can easily trace what they want. For example, for those looking for tasty meals, it is indicated that chilled and frozen food brands like Lean Cuisine are available (Nestlé Food Company, 2023). As a result, customers can purchase foodstuffs that satisfy their needs.
The website also offers an opportunity through the customer service center, where consumers can ask questions or raise issues regarding the company. The service center has different languages, making it easier for customers globally to get assistance. The ability to reach more customers globally contributes to its growth as new customers come on board.
Recommended Improvements for Nestlé’s Website
Nestlé should consider making some changes to the website to make its services more convenient for the overall good of its customers. With improvement, customers are more likely to get satisfaction, hence developing loyalty with the company. One of the changes that should be made is to add more information about all the foodstuffs offered and their relevance towards meeting the customers’ needs. The foodstuffs should be grouped according to their nutritional value.
For example, low-refined sugars and starches like fresh fruits and vegetables for diabetes patients should be attached to the website so that such customers can get educated and access what they are searching for. Nestlé must also consider adding more customer service centres to improve customer attendance. Currently, it offers only a customer service center, and adding a live chat would make communication between the customers and the representatives smoother. For example, those who do not prefer to call customer service can consider a live chat. However, the live chat service might not be as helpful as the customer service call, especially for complex questions.
Reference
Nestle Food Company. (2023). Nestlé launches a new line of meals to support people managing blood sugar levels. Nestlé Global. Web.