I believe that Netflix company has a great understanding of its target market. Netflix is well-known for its streaming service that targets customers all around the world. Brand development and customer relationship management are the well-developed strategies used by the company to promote its service. It applies innovative technologies and drives data to analyze its audience. Moreover, by considering customers’ needs, streaming services can be accessed via phones, TVs, and other devices. A combination of different tools, such as web forms, email marketing, social media engagement, and landing pages, allows the company to attract new customers on a daily basis (Haughey, 2021).
Furthermore, films made by the brand demonstrate social trends by including various social groups, such as LBGTQ+, disabled people, and minority representation. Such a customer-oriented approach makes Netflix one of the most successful companies.
However, there are two aspects, particularly more content for older people and notifications, that can be improved. Netflix targets females and males aged between 17 to 60, but I cannot find content for my grandparents on the platform. The service will attract more customers and increase its profit if older people can watch it too. Another aspect is its notifications about new episodes or new shows that are annoying and make some customers irritated. Due to it, I even deleted the Netflix app from my phone. As such, asking customers about being notified or not would be a great improvement.
As for my business idea, which is a full-service wedding coordinator, my target market is millennial couples, mainly aged between 21 to 45. The target market is chosen because mostly at this range people get married and plan their wedding. Similarly, as it was written in the post, Apple does on its target analysis, focusing on such range allows analyzing preferences of millennials and examining recent trends. I liked the post about Apple company where multi-segment positioning was mentioned. I also would like to implement such a strategy in my business, allowing couples with various financial statuses have weddings of their dreams. Moreover, I agree that Apple should tackle the issue with junk mail, as it makes the customer experience worse.
Reference
Haughey, C. J. (2021). How to master modern marketing strategy like Netflix. EngageBay – All-in-One Marketing, Sales, and Service Software for Growing Businesses. Web.