Company T: Marketing Implementation Plan Presentation

Literature Reviewteam Roles and Responsibilities

• Expanding Product Awareness;
• Attracting new Clientele;
• Customizing products to meet the customers requirement;
• Provide more distribution channels to facilitate easy access of products by customers;
• Handling customer complains;
• Collecting Feedback;
• Analyzing customer feedback;
• Reporting monthly targets;
• Improving customer relation;
• Rigorous social network advertizing;
• Creating the firm website and making our products available online;
• Increase the general sales volume by 20% (from 100,000 units to 120,000 units).

Resources required

Long term projections

• Advertising budget;
• Branded company vehicles to increase brand awareness;
• New packaging for the products to suit the current competitive market;
• Creating a website.

Short term requirements

• Monthly operation expenses;
• Media advertising coverage;
• Temporary Market Research Group(3 qualified members);
• Promotional materials.

Prioritizing and scheduling

• Offering the best features in the market.
• Selling the products at a relatively affordable prices.
• Availing the products in time to the various selling points.
• Increasing the product awareness through promotion.

The marketing mix:

• price;
• place;
• promotion;
• product.

Monitoring and Valuation Methods

All teams are delegated the responsibility of monitoring and evaluating their performance.

Team effectiveness regarding the specific tasks

• Auditing product performance;
• Control of the marketing plan;
• Establishing the team targets for the sales representatives;
• Providing corrective course of action on;
• Comparing real performance to the set targets;
• Computing the variance;
• Compiling monthly reports;
• Tying marketing costs to new business generated.

Sales

• Working to meet the monthly targets and the overall company goals;
• Optimizing on the resources while minimizing on the costs;
• Recording daily sales;
• Track all telephone calls;
• Tracking email marketing performance.

Website visits

• Measure the impact of social media on overall sales;
• Tracking the success of social media;
• Getting direct feedback from the larger market;
• Respond to all questions and comments on the web pages.

Customer Relationship Management (CRM) provider

• Our goal is to contract affordable and effective Customer Relationship Manager Providers with user friendly applications.
• Procedure for acquiring the best CRM provider.
• Understanding CRM.
• Listing the requirements.
• Outlining the objectives.
• Short listing the CRM providers and Players.
• Invite the providers for a meeting to discuss.
• Agenda; Business Outlay for customized CRM.
• Compare and negotiate the cost ($2,000).
• Deploy the winning company and setting the timeline.

System Execution

The following steps will be followed to ensure full implementation of the CRM program.

System Implementation steps

• Contracting the software developer;
• Licensing and meeting all legal requirements;
• Software development;
• Project management and communication;
• Data migration;
• Training and supporting teams on the software usage.

Timing of email shots

• Sending emails twice a month with variations on the offer to the Business clientele at midday from Tuesday, Wednesday and Thursday (from 11am to 3pm).
• Emailing the consumers once a week with different variations on Friday, Saturday and Sunday evening (from 5pm-8pm).

Legal requirements for email marketing

• Confirming the return address.
• Including the true physical address.
• Providing the unsubscribe feature.
• Import lists of purchased addresses that have a valid permission.
• Getting consent to send marketing mails using the three methods Opt-outs, opt-ins and soft opt-ins.
• Provide information in all marketing emails sent.
• Avoiding unsolicited content.
• Providing information before consent.