Netflix: Strategic Development Case Study

Exclusively available on Available only on IvyPanda® Made by Human No AI

One of the most striking modern economic trends is an increase in the market share of companies providing online services. These include mobile applications, websites, and, in particular, platforms that create media content like Netflix. The company’s position in this situation is extremely positive, as people tend to spend more time watching TV shows and movies at home. The main competencies of Netflix are the creation of high-quality products of great interest to the public. Mandal et al. (2017) state that the goal of the company “is to build a portfolio of movies which will attract and retain viewers and optimize the cost of licensing these movies in relation to the number of subscribers who watch them” (p. 155). Thanks to this, the company is the most influential player in the market and can cope with any competition.

There is also a trend towards increasing demand for educational products. The more opportunities there are for obtaining information, the more interesting it is for people to learn something new. Palvia et al. (2018) state that “As information and communication technologies have kept advancing, online education has become more feasible technologically, economically, and operationally” (p. 233). Netflix is also trying to develop in this area, for instance, by creating science-related movies. Since they are in demand, their ratings are considerably high, which allows the company to compete with many educational platforms. In addition, this generally has a positive effect on society.

The strategic development of Netflix is aimed primarily at meeting the needs of the audience. The organization creates the content that is most suitable for viewers and thus forces them to return to the platform to view something new. This strategy is sustainable because it is based on changes in the world and can adapt to them. This has already led Netflix to active development and, undoubtedly, contributes to further growth.

References

Mandal, G., Diroma, F., & Jain, R. (2017). Netflix: An in-depth study of their proactive & adaptive strategies to drive growth and deal with issues of net-neutrality & digital equity. IRA International Journal of Management & Social Sciences, 8(2), 152-161.

Palvia, S., Aeron, P., Gupta, P., Mahapatra, D., Parida, R., Rosner, R., & Sindhi, S. (2018). Online education: Worldwide status, challenges, trends, and implications. Journal of Global Information Technology Management, 21(4), 233-241.

More related papers Related Essay Examples
Cite This paper
You're welcome to use this sample in your assignment. Be sure to cite it correctly

Reference

IvyPanda. (2022, February 19). Netflix: Strategic Development. https://ivypanda.com/essays/netflix-strategic-development/

Work Cited

"Netflix: Strategic Development." IvyPanda, 19 Feb. 2022, ivypanda.com/essays/netflix-strategic-development/.

References

IvyPanda. (2022) 'Netflix: Strategic Development'. 19 February.

References

IvyPanda. 2022. "Netflix: Strategic Development." February 19, 2022. https://ivypanda.com/essays/netflix-strategic-development/.

1. IvyPanda. "Netflix: Strategic Development." February 19, 2022. https://ivypanda.com/essays/netflix-strategic-development/.


Bibliography


IvyPanda. "Netflix: Strategic Development." February 19, 2022. https://ivypanda.com/essays/netflix-strategic-development/.

If, for any reason, you believe that this content should not be published on our website, please request its removal.
Updated:
This academic paper example has been carefully picked, checked and refined by our editorial team.
No AI was involved: only quilified experts contributed.
You are free to use it for the following purposes:
  • To find inspiration for your paper and overcome writer’s block
  • As a source of information (ensure proper referencing)
  • As a template for you assignment
1 / 1