The non-alcoholic cocktail is a product to incorporate in the bar due to the potential outlier for the emerging niche market acquisition. Graham argues that modern generations prioritize non-alcoholic beverages during celebrations while avoiding alcohol’s side effects, mainly hangovers (para. 4). According to researchers, the advent of the COVID-19 pandemic was an enlightenment moment across the regional and global population concerning the significance of healthy living (Summers-Miller para. 3). Over the decades, drinking alcohol was regarded as an occasional celebration among individuals with minimal attention to the essence of social gatherings. However, a survey indicates that in 2022, at least 58% of the international community alcoholics changed preferential outlines to non-alcoholic cocktails (Summers-Miller para. 3). The contrast between healthy cocktails and alcoholism enshrines the promotion of cultural significance on social interactions as the niche entrepreneurial opportunity for the restaurants and bars.
Non-alcoholic cocktails are a beneficial product to the modern market since it promotes a healthy lifestyle. After the COVID-19 pandemic, a significant percentage of the global populace noticed the importance of social engagement. Therefore, research depicts that the event triggered a paradigm shift in the alteration of the human behavioral code (Litvak para. 2). Ideally, alcoholics focused on associating a dynamic cultural experience along the gradient of distinctive tastes of drinks. The three positive outcomes of consuming non-alcoholic beverages include better sleep, contributes to loss of weight, and hangover-free early mornings (G-Lo para. 3). Denoting the conditional outliers is a business strategy fostering the development of competitive advantage mainly to the evolving consumption spectrum.
In conclusion, a healthy cocktail preference among clientele in bars is an emerging trend rendering a prominent profit margin. Apart from enhancing the change in the drinking culture, the concept attributes to an increase in health index among community members on account of aligning the behavioral code on nutrient-rich cocktails. It is the key responsibility of the bar management team to ensure the profound incorporation of perspectives improving the alcoholic and non-alcoholic practices based on the selected options by the customers.
Works Cited
G-Lo. “Top 5 upcoming non-alcoholic drinks trends.” Boozedancing. 2022. Web.
Graham, Colleen. “The world of modern nonalcoholic drinks”. The Spruce Eats. 2022. Web.
Litvak, Ilana. “The rise of healthy cocktails”. Uncorkd. 2017. Web.
Summers-Miller, Brandon. “Non-alcoholic drinks are having a moment. Here’s why.” Wine Enthusiast. 2022. Web.