The company that is discussed in the given report is Nvidia Corporation that is one of the most famous producers of GPUs in the world (“About Nvidia,” 2017). The history of the company started almost twenty-four years ago when it was established by three businessmen. In the beginning of the twenty-first century, the popularity of the products sold by the company among the users began to increase rapidly, and its founders were able to buy some of the companies that had earlier belonged to their business rivals. In general, it can be said that the company was quite successful from the very beginning of its activity in the market.
Another important point related to the company is its current financial position. To begin with, it can be said that their market share is still increasing if we speak about the sphere of graphics market. Thus, as it is clear from the data reported in many sources, last year the company managed to increase its market share by more than two percent which is an important result (Mujtaba, 2016). Therefore, the discussed company seems to be more successful and popular among users if compared to its business rivals who are also supposed to be the leaders in the field; as it is clear from the discussed source, their rates of development are lower than ones of Nvidia Corporation.
As for ethical behavior of the discussed company, it may be said that the representatives of Nvidia Corporation try to prioritize over customer satisfaction in order to achieve success and stand out from the range of competitors (“Customer support and satisfaction,” 2015). At the same time, as it follows from the information reported by some customers, there are concerns related to prices on certain products sold by the company and its representatives.
Speaking about corporate culture in connection with Nvidia Corporation, it is necessary to say that representatives of the company tend to single out a few principles that are applied in order to demonstrate competitive performance; among them, there is a pursuit of perfection, honesty, risk appetite, and effectiveness (“Corporate culture,” n.d.).
Also, it can be said that corporate social responsibility plays in important role in activity of the company. Thus, as it is clear from the reports prepared by the company, Nvidia makes its contribution into cancer studies; to do that, it donates quite substantial sums of money to different funds every year (“Our impact,” 2015). Apart from that, there are initiatives supported by the company aimed at providing school students with books and a wide range of school supplies. Such charity events organized by Nvidia take place in many countries including China, France, and the United States. Therefore, it may be stated that Nvidia Corporation really cares about its image and tries to support those willing to address important challenges.
As for sustainability in connection with the discussed company and its performance, it can be supposed that Nvidia Corporation will be able to increase its market share due to many reasons. To begin with, there is no doubt that representatives and leaders of the company manage to work in accordance with the values that are supposed to define the principles of its work. Moreover, there are a lot of established companies that appreciate the methods of work implemented in Nvidia and values that it supports (“2016 sustainability report,” 2016). Due to these factors together with popularity of the products among customers, the company will be likely to improve its performance even more.
There are a few corporate governance policies developed by the management of the discussed organization in order to control processes taking place within the company in a more effective manner. To begin with, it is important to state that quite strict eligibility criteria are applied when there is a need to choose newer managers or other specialists whose work involves a heavy responsibility. Apart from that, there are also independent directors and a range of committees within the organization supposed to fulfil different functions. Therefore, there is a complex system of administration that helps to organize the work of employees in the way that allows to achieve greater results.
Personally, I would like to become a part of Nvidia Corporation in the future due to the fact that it has managed to find its own niche and become an important business rival for other corporations for a relatively short period of time.
References
2016 sustainability report. (2016). Web.
About Nvidia. (2017). Web.
Corporate culture. (n.d.). Web.
Customer support and satisfaction. (2015). Web.
Mujtaba, H. (2016) NVIDIA gains graphics market share in Q3 2016. Web.
Our impact. (2015). Web.